If your English teacher married your gym teacher at the local sports hall, you would expect them to put a little thought into the look of the wedding. They might think of a theme, perhaps play around on the Internet, consider entwining their initials on the wedding stationery.
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T&T Wedding Logos True Meaning Revealed!
If your English teacher married your gym teacher at the local sports hall, you would expect them to put a little thought into the look of the wedding. They migh...
and then, are just like us. Well, not quite. When they , theirs wasn't simply a union of two people in love - it was a merging of two massive brands.
The 'sports hall' was Madison Square Garden, all 20,000-seat capacity of it, and when the happy couple sealed the deal on their wedding vows they didn't do it with a kiss - they did it .
The logo - two Ts, connected at the top and bound by a pair of delicately woven hearts - featured on their and on the plush gift boxes guests carried from the rehearsal dinner on the eve of the ceremony. It featured on walls and podiums inside the Garden and on a keepsake handkerchief gifted as a wedding favor.
JoAnn Gregoli, an events planner whose clients have included George and , Jon Bon Jovi and , said her company has been creating logos for starry weddings for 'quite some time.'
'Most weddings want to feel very personal, so often we will come up with a branding logo monogram to make it feel like it's the couple, and then we use that branding throughout the process,' she told the Daily Mail.
When Taylor Swift and Travis Kelce married on Friday July 3, it was a merging of two massive brands
Their logo - two Ts, connected at the top and bound by a pair of delicately woven hearts - was prominently displayed at Madison Square Garden
'We talk it through and develop it with them as a group. We have a designer who will come in, draw it up, draft it and then we give them a bunch of options.'
Gregoli said her clients don't just use the logo on the day itself. One had it emblazoned on his private jet after the wedding. Perhaps something for Swift to consider.
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According to Gregoli, a wedding logo can be as much of a lifetime commitment as the marriage: 'If they love the logo that much, and it really represents their brand as a couple, they will take that logo and trademark it and use it throughout their lifetime.'
At time of writing there were no publicly available filings to suggest that Swift and Kelce, both 36, have taken that step. But it is surely only a matter of time. This is, after all, the logo for the uberbrand that is, 'Tayvis.'
The Daily Mail has reached out to Swift's publicist for comment.
As it stands the singer currently owns more than 150 trademarks, having trademarked everything from the names of her cats - Meredith, Olivia and Benjamin Swift - to the phrase 'Welcome to New York, it's been waiting for you.'
So, might the singer and sportsman become best known by their symbol, like Prince and Michael Jordan before them? It seems unlikely. But according to industry experts who spoke to the Daily Mail, there are risks when it comes to brands in which two become one.
The logo was also featured on the plush gift boxes guests carried from the rehearsal dinner on the eve of the ceremony as well as a keepsake handkerchief gifted as a wedding favor
Trademarking the T&T logo would, as experts noted, at least give them control over it
Certainly, for the couple, the potential for cashing in is almost limitless
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According to experts, a wedding logo can be as much of a lifetime commitment as the marriage
The billionaire musician is without doubt the higher-profile figure, but it is not a one-way street: her embrace of NFL culture has seen her reach a new audience, with sports fans looking at her in a new, admiring light.
Ishveen Jolly, founder and CEO of sports marketing firm OpenSponsorship, which describes itself as 'the world's largest and smartest marketing platform,' noted that Swift and Kelce were following in the footsteps of David and Victoria Beckham, whose entwined initials featured in their 1999 wedding.
She then launched a jeans brand under the 'DVB' logo, while he took the initials for his fragrance line.
Like the Beckhams, Swift and Kelce straddle the worlds of sport and entertainment; like their British counterparts, the Americans look intent on keeping their own separate passions alive.
'David features in Victoria's content and she features in his, but it's quite clear who's doing what,' said Jolly. 'She's got the fashion line and he supports it; he's got sports and the teams. It's quite separate, which I think would make sense for Taylor and Travis too, because Travis is football and he's a big name in football. I don't think he suddenly wants to become her number two.'
When Beckham retired, he branched out into sports ownership and now co-owns Inter Miami soccer club.
Kelce has already bought in to a baseball team in his hometown of Cleveland, Neirotti pointed out. The 36-year-old, whose career is in its twilight, could easily segue, like Beckham, into owning a team of his own.
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'I could also see them getting involved more on the investment side, whether it's a production company or being owners of sports teams,' said Dorfman, the sports marketing expert - who attended the same Cleveland high school as Kelce.
'You're seeing more and more celebrities becoming minority owners, especially when you have that much money to throw around,' he said. 'You can be an investor without being actively involved, and just show up at games - it's a little easier to do when you still have busy careers on the other side.'
Jolly, who counts Serena Williams and her Reddit founder husband Alexis Ohanian among her investors, said there was significant potential for crossover with their careers: Swift could lean into his world, and continue to build on her recent appearances at the Kansas City Chiefs and New York Knicks.
Swift and Kelce follow in the footsteps of David and Victoria Beckham, whose entwined initials featured in their 1999 wedding
Like the Beckhams, Swift and Kelce straddle the worlds of sport and entertainment
As it stands the singer currently owns more than 150 trademarks while Kelce has already bought in to a baseball team in his hometown of Cleveland
'I think Serena and Alexis are a really interesting example. Alexis was not in the sports world at all, then married Serena and became obsessed with sports. I wonder whether Taylor and Travis would lean into sports ownership, because it's such a natural and fun thing to be involved in,' said Jolly.
'Taylor obviously has enjoyed being at the football games, so maybe that would be their joint brand. Especially with women's sports on the rise and her being such a prominent voice in that space.'
And if they have children, the marketing opportunities will only grow, Dorfman pointed out.
'I don't know what their plans are for having kids, but if they become a family, that opens up a whole avenue of marketing opportunities: products and services that are family-oriented, whether it's automotive, fashion, toys, clothes,' he said. 'Maybe down the road that's something they could get into.
'As long as they stay together, it can be very, very lucrative.'
