Kim Kardashian made jaws drop on Thursday by sharing back-to-back busty snapshots to her Instagram.
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The 10-photo slideshow gave the SKIMS founder's 353 million followers a glimpse at '[her] week,' which was seemingly filled with lingerie shoots, fittings and other work tasks for her family's many businesses.
The Kardashians star, 45, who confirmed her romance with Formula One racing driver Lewis Hamilton at Super Bowl LX, kicked off the post with a mirror selfie that captured her ample cleavage.
She covered her signature brunette hair with a cropped golden blonde wig as she puckered her lips for the camera.
In another notable shot, Kardashian went braless in a plunging black top, which she styled with a luxe black coat, tights pants and a diamond choker.
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Kardashian's IG post comes just one day after it was revealed that her daughter North West, 12, has signed with a major label amid her burgeoning music career.
Kim Kardashian made jaws drop on Thursday by sharing back-to-back busty snapshots to her Instagram
In one notable shot, Kardashian went braless in a plunging black top, which she styled with a luxe black coat, tights pants and a diamond choker
Several photos in Kardashian's post gave fans a behind-the-scenes glimpse at a recent shoot she did for her shapewear brand SKIMS.
Kardashian included one of her in what appeared to be a dressing room as she flaunted her abs in a flesh-toned bra and shorts.
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She appeared in the same sexy two-piece in a photo someone snapped of her on a monitor during the shoot.
Kardashian posed up in a variety of lingerie styles and snapped photos while getting her hair fixed and body makeup applied to her abs to accentuate her hourglass figure.
In one photo, she also showed her support for her eldest daughter as she posted a photo of North's new song Piercing On My Hand playing on the radio in her car.
The entrepreneur and now-actress also posted a snapshot of a massive billboard on the side of the City National Bank building in Los Angeles of her sisters.
The massive, black-and-white poster showed Kylie Jenner, 28, and Kourtney Kardashian, 46, promoting a collaboration between their cosmetics and vitamin gummy brands, respectively.
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She modeled for a lingerie photoshoot for her brand SKIMS
In a number of her photos, she modeled a bralette top paired with high-waisted, cheeky shorts
She modeled a variety of lingerie styles
In one photo, she also showed her support for her eldest daughter as she posted a photo of North West's song Piercing On My Hand playing on the radio in her car
She also posted a mood board of various types of bras and underwear, presumably prototypes for her brand SKIMS.
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One snap showed a to-go box with a stack of pancakes as she poured maple syrup over them for her breakfast on-the-go.
On the same day, Kardashian also posted two stunning selfies of herself lying down, pouting her lips and throwing up a peace sign.
Despite Kardashian's busy week, it's clear the star is proud of North's latest accomplishment at just 12 years old.
Over the last several months, North has made a serious effort to pursue music like her rapper father Kanye West.
On Wednesday, Rolling Stone revealed that North signed a record deal with Gamma, an independent entertainment firm run by former Apple executive Larry Jackson, which has signed Mariah Carey.
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The nepo baby recently signed a major music deal after dropping her track, Piercing On My Hand, in early February after producing the song with her dad and Will Frenchman.
Sources told Rolling Stone that North has already begun recording sessions in a studio under the new partnership.
She also shared a photo of her sisters Kylie Jenner and Kourtney Kardashian on a billboard for a collaboration between their respective brands
Kardashian also shared a snapshot of a mood board with what appeared to be lingerie prototypes for a forthcoming release for her brand SKIMS
In addition to all of her modeling snaps, the reality star also included a photo of one of her recent meals — a stack of pancakes drenched in maple syrup
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On the same day, she also shared a couple of pouty selfies
Gamma has quickly built a star‑studded client list since launching in 2023, working with Usher, Sexyy Red and Snoop Dogg.
The company has also partnered with her father, now known as Ye, for the release of his upcoming album Bully.
The child is homeschooled rather than attending a regular classroom, which both parents think is the right fit for her.
The tween's own output has been ramping up. Her latest track, Piercing on My Hand, arrived in early February, reportedly through Gamma, with production from Ye and Will Frenchman.
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She debuted the song live in Mexico City earlier this year during one of Ye’s shows, performing to a crowd of nearly 40,000. The pair also revisited Only One and several ¥$ tracks during the set.
She has already had chart exposure too, appearing on Ye and Ty Dolla $ign’s Talking/Once Again, which reached Number 30 on the Billboard Hot 100.
North later featured on FKA Twigs’s Childlike Things, delivering verses in both English and Japanese.
North's record contract signing comes as Kardashian reportedly helps her daughter prepare for a broader business rollout.
This comes after it was revealed that her preteen daughter signed with a music label and is preparing to follow in her rapper father's shoes. She recently debuted a track at her dad Kanye West's concert in Mexico
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In addition to North, Kardashian also shares Saint, Chicago and Psalm with her ex-husband
According to The Sun, the reality TV star has filed multiple trademark applications for NOR11, covering clothing, accessories, jewelry and bags.
The filings were submitted through KimYe’s Kid Inc, with Kardashian listed as an officer. North has already been spotted wearing hats branded with the NOR11 logo.
She is the eldest of Kardashian's and Ye’s four children, including Saint, ten, Chicago, eight, and six-year-old Psalm.
While Ye’s involvement in her business plans remains unconfirmed, his influence is clearly shaping her early creative path.
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