David Haye Becomes AI Anti-Smoking Therapist

Cigar-loving former boxer - nicknamed ’The Hayemaker’ - has launched a surprising new career creating a brand of therapy to help people quit smoking.

This may appear a bit rich coming from the ex-world champ who won Cigar Sports Person of the Year in 2025, as David, 45, says he’s come up with the perfect formula to help addicts cut out of the fags.

The star, who is currently at war with bosses over his appearance on the show earlier this year, set up an artificial intelligence company SNUK.AI - calling his method the "Combustion Reduction Programme”.

David is renowned for his love of GPT and struggled in the jungle without it.

Now on the home page of snuk.ai, he gives a passionate speech about his new invention and claims that he can help people - and it’s all entirely for free.

'I'm David Haye, your AI combustion reduction partner. I'm not telling you to quit — as if you could, you'd have done it by now. I'm telling you to gradually reduce your combustion, over a few months if needs be.

'At your own pace, on your terms. I work with you the whole way. Completely free. Forever,” he says.

'If there was a magic button that made them not want their next cigarette, they would. There isn’t one.

'But there’s a better way. I’ve built something different, we’re not asking you to stop, we’re focussed on one thing. Combustion. The burning.

'Bring that down and your body starts waking up, lungs open, you sleep deeper, your energy comes back, you climb stairs like you used to. At your pace. On your terms.

'Week one, a 20-a-day smoker might move to 18. A ten per cent drop. Small steps, steady, you set the targets, I hold you to it.

'The ritual, hand-to-mouth, the pause. We got amazing tools for you to pick up, instead.

'Focus on your breath, focus it on the ritual, we track it all, and you’ll finally get a grip on this with your own data.

'Every week this voice you’re listening to right now is in your ear, talking you through what move, what’s next, celebrating every win, no slamming the breaks, no white-knuckling, no will power battles, just a steady plan, a dashboard for your body, and me in your corner, every step.

'The average smoker loses ten years off their life. Give me three months, I’ll help you claim those years back. Free. This isn’t for quitters, it’s for people ready to feel good in their body again.'

Prior to announcing his new path, David revealed he won't be doing any more reality TV shows following his controversial stint on I'm a Celebrity… Get Me Out of Here!

The star, who faced accusations of 'bullying' winner Adam Thomas and criticism for alleged 'misogynistic' comments during the South Africa series, confirmed that he is now pursuing legal action over the situation.

Haye chuckled when asked whether he would be taking part in any more reality TV while being interviewed by Daily Mail Sport ahead of his exclusive appearance at Paddy's Sportsbook at The Hippodrome Casino for the all–British heavyweight world title clash between Fabio Wardley and Daniel Dubois on May 9.

'Will I return to reality TV?' Haye said. 'No! Definitely no plans… I'm still dealing with the last one I did.'

Shortly after his interview with the Daily Mail, Haye took to social media to further clarify his stance on the controversy and the legal case.

He said: 'I've been inundated with people wanting a statement in regards to the legal situation with ITV and this defamation case. The answer is yes I am… I don't like people taking advantage… I'm going to take it as far as it needs to go.'