Aussie Influencer Slams American Dot Cake Craze

An Australian influencer has shared her irritation at a trend erupting on social media in the USA. 

star Tayla Broad posted a video this week in which she criticised those going wild online for 'dot cakes'. 

The simple treat includes a sponge cake covered in icing and sprinkles and served in a cup. 

Dot cakes have seen hours-long lines form at New York bakeries where they're on the menu, with hundreds desperate to get their hands on them. 

The unassuming cakes sell for around USD $11 (AUD $15) each and usually come in vanilla or chocolate variations.

Meanwhile, scores of influencers have tried their hand at recreating the dessert in social media clips. 

Tayla, 29, was visibly annoyed by the fuss, saying that she buys similar cupcakes for her young daughter every week. 

'No offence to the people doing it, but dot cakes, guys, it's a f**king cupcake,' she said. 

'It is literally a cupcake with sprinkles. My daughter gets them once a week at a café,' the WAG ranted.   

'Like what are you doing? Why are you falling for this? And you're all racing off to film your little videos! It's a cupcake.'

Many Australians in Tayla's comments agreed with her view, and shared their thoughts on the explosive popularity of dot cakes. 

'It's like a Black Mirror episode, the way people fall over themselves over basic things if they go viral,' wrote one person, referring to the surreal and often dystopian TV series. 

'People acting like they've never tried a sponge cake and sprinkles before,' wrote someone else. 

Another chimed in: 'I have second-hand embarrassment for the people doing it. I have seen one person make about nine videos making them in different variations.'