Holly Willoughby's last remaining TV presenting gig has come to an end as the You Bet! reboot she hosted with pal Stephen Mulhern has been axed.
It is the third show with the presenter, 45, at the helm to be shelved in the last year, after Dancing On Ice and Celebrity Bear Hunt were not renewed for another season.
ITV have said there are currently no plans for another season of You Bet!, but did not rule out the possibility of a return in the future.
Speaking to The Sun, a TV insider said You Bet!'s shelving will be 'another disappointment' for Holly as it was her first big project with ITV since she left This Morning in 2023 after a horrifying kidnap, rape and murder plot against her.
'This will be another disappointment for Holly as she was so closely associated with the show and this was her first new, big project with ITV after she left This Morning,' they said.
'But put together with the fact that Dancing on Ice and Celebrity Bear Hunt weren't successes, it's not a great look for Holly who's always been talked about as TV's golden girl.'
Holly Willoughby's last remaining TV presenting gig has come to an end as the You Bet! reboot she hosted with pal Stephen Mulhern has been axed
ITV have said there are currently no plans for another season of You Bet (Pictured together at the launch)
An ITV spokesperson told the Daily Mail: 'You Bet! returned to ITV in 2024 with a peak overnight audience of 4.4m. Both You Bet! and You Bet! On Tour are available to watch on ITVX.
'There are currently no plans for a new series of You Bet! On Tour.'
The Daily Mail has contacted representatives for Holly for comment.
Just last week Bear Grylls revealed why his Netflix show Bear Hunt was axed.
The TV host, 51, and Holly fronted the show, which aired last February and followed Bear as he hunted down 12 celebrities.
However the series was not renewed by the streaming giant - despite hit ratings and a star-studded cast which included Mel B, Lottie Moss and Boris Becker.
Of why it was axed, Bear told The Sun: 'I loved Bear Hunt. It actually did so well. It went to the No1 show on Netflix in the UK and sat there for two weeks - epic. Netflix were really happy. But it was a big, expensive show.
'There was a change at Netflix, high up, and everyone likes a new project. And I would say that was a 49-51 vote, and it just came down on the wrong side of that.
ITV have said there are currently no plans for another season of You Bet!, but did not rule out the possibility of a return in the future
It is the third show with Holly, 45, at the helm to be shelved in the last year, after Dancing On Ice and Celebrity Bear Hunt (Pictured) were not renewed for another season
'I was sad it didn’t come back, but Holly was great to work with. We had so much fun.'
Celebrity Bear Hunt had an impressive line up of celebrities which included Danny Cipriani, Big Zuu, Joe Thomas, Kola Bokinni, Laurence Llewelyn-Bowen, Leomie Anderson, Shirley Ballas, Steph McGovern and Una Healy.
The show, which was Holly’s first programme with Netflix, featured twelve celebrities who were sent to a jungle in Costa Rica.
They were forced to avoid being hunted down by Bear. Along the way, the celebrities faced various challenges and solve puzzles.
Holly, 45, signed for the show after her terrifying kidnap torment at the hands of former security guard Gavin Plumb who was last summer found guilty of a plot to kidnap, rape and murder her.
When Grylls called her, she revealed she immediately she said yes - a decision which was aided by her three children Harry, Belle and Chester.
Bear said he is sure they will collaborate on a TV project again the future.
Just last week Bear Grylls revealed why his Netflix show Bear Hunt was axed
But it won't be long until we next see him on screens as he presents BBC One's Wild Reckoning.
Starting next Monday, the survivalist is joined by a team of mediators, psychologists and survival mentors as he helps families, siblings and couples repair deep personal rifts through a series of physical and psychological challenges.
He added: 'I look at all the shows I’ve had, the ones that don’t work are always the really big expensive ones.
'Like, the World’s Toughest Race was amazing but we did one season of that on Amazon, then there’s Running Wild, we’re just about to start season ten.'
