Dua Lipas Sister Rina Shines as Gen Z Icon

's younger sister Rina has launched a new campaign with ASOS as the online retailer shared a series of looks modelled by the singer's sibling.

The dancer and social media personality, 25, has been previously hailed a 'Gen Z It Girl' and the latest shoot proves she is still holding the title.

Rina is collaborating with ASOS as their Style Dilemma Director and will help people solve everyday fashion dilemmas by styling content across and Instagram.

The title plays into the idea that many shoppers have 'style dilemmas,' positioning Rina as the person who solves them through content.

The caption read: 'Our Style Dilemma Director just uncovered the place that has all the answers. Consider your summer wardrobe sorted, styled by @rinalipa.'

A similar role was previously held by Irish influencer Olivia O'Neill, who was known as their Out of Office Director, but she has now handed over the reins to Rina.

Announcing the collaboration, Rina answers the phone to Olivia who tells her she has left everything she needs on her desk.

A series of posts shared on ASOS' Instagram page, show Rina in several stylish looks including a yellow crochet mini dress with silver tassel detailing.

She was also modelling a floaty silver mini dress and black sling backs, while her brunette locks were worn loose.

Elsewhere, Rina sported a halter neck brown top with denim jorts and Nike trainers, while posing lounging on a blue carpet.

It's no surprise Rina was picked for the gig after previously being branded the 'Gen Z It Girl you need to know' by Tatler magazine.

Before the age of 20 she had modelled for Red Valentino, bagged a Nasty Gal collaboration and has just landed her first major role in a horror film. 

But despite her dazzling success, Rina, who has 963K Instagram followers remains grounded.

She spent lockdown at her parents' home in Kilburn, north London, before moving into a house share and has celebrated her birthday at Soho Farmhouse with 'real friends' from school who knew her before her sister found fame. 

'My parents praise us, but when we're home we still have to help lay the table and do the washing up,' Rina told the society bible, explaining how they stay down-to-earth. 

Not to say she doesn't rub shoulders with celebrities. Dua, Rina and their brother Gjin, 20, an aspiring music producer, are friends with a circle of stars such as Charli XCX.

Born in London to Kosovar-Albanian parents who fled conflict and political instability in the Balkans, the Lipa siblings spent their early years in the UK. 

Their father Dukagjin, a former rocker who shares his daughter's love of music, is the son of well-known historian Seit Lipa, who served as head of the Kosovo Institute of History. 

'Once the Serbians came in, they wanted a lot of the historians to rewrite the history of Kosovo,' Lipa told the Observer in 2018. 'To change it – that Kosovo was always part of Serbia and never part of Yugoslavia.

'And my grandfather was one of those people who wouldn't, so he lost his job, because he didn't want to write a history that he didn't believe to be true.' 

He was an acquaintance of Besim Sahatçiu, the late grandfather of pop star Rita Ora, who was born in Pristina. This week Dukagjin shared a photo of the two men enjoying lunch together in the 1960s.

Seit died of a heart attack in 1999, the year the Kosovo War ended. Besim died in 2005. 

Before leaving Kosovo, Dukagjin was training to be a dentist, and Anesa a lawyer, but they gave up their professions to flee their home country in search of somewhere safer to raise a family.

They settled in Hampstead, north London. To earn money, Dukagjin and Anesa picked up jobs waiting tables at cafes and bars. Her father took night classes in business and Anesa retrained in travel and tourism. 

'I’ve seen my parents work every day of my life,' Dua once said. 'While I was going to school they were going to school.'