Ben Shephards Shirtless Skincare Launch Leaves Fans Confused

He's known for his wholesome family-friendly image as a presenter on This Morning. 

But shirtless , 51, caused quite a stir with his fans when he posted a 'get ready with me' video on Instagram on Wednesday. 

He was promoting his new skincare range called 'Forskin' pronouncing it 'foreskin', much to his followers' amusement. 

Rubbing it all over his face,  Ben said: 'A quick wash with our Forskin cleanser, which if I say so myself, I am absolutely loving.

'Following this up with a cheeky little bit of Forskin moisturiser to keep my face smooth and glowing for work. Nothing complicated, which is exactly how we like it.

'Next... clothes, my accessories, which is basically a watch and my glasses  and I'm ready to go.

'I grab the helmet from Damian, onto the back of the motorbike and head to This Morning. 

'Beautiful day. Once I get there, I say goodbye to Damian, I go and get changed, and yes I know, I've already got dressed, for the tele.'

Fans took to the comments section in their droves to laugh at the name, saying: 'For skin?? You sure?'

‘I wake up and rub forskin on my face’ - is all I’ll ever hear when I see Ben now.'

'What an unfortunate brand name.'

'4 skin moisturiser, and he then grabs his helmet. So so sorry.'

'Who wants to rub foreskin on their face?'

'Oh dear, I am not washing my face with that cleanser!' 

It seems that Ben and comedian Joel Dommett, 41, are well aware of the faux pas, creating a comedically named brand with a new skincare line that will support mental health charity, MIND.   

The bio on the brand's website reads: Get early access to products, behind-the-scenes development, exclusive giveaways and the chance to join our first ever live sampling event: Comedy & Cream in London.'

It's accompanied by a picture of Ben and Joel standing in suits with cream all over their faces. 

The page reads: 'FOR SKIN is the skincare brand built by Joel Dommett and Ben Shephard.

'Comedy & Cream is our first live testing event, bringing together a room full of men to try our products, share honest feedback and help shape the brand before launch.

'No focus groups. No jargon. Just real opinions helping us create better skincare.'

'Most brands build products behind closed doors and launch them when they’re finished. We’re doing the opposite. FOR SKIN is being developed in public, with you, the community.

'FOR SKIN exists to help men feel better in their own skin.

We believe looking good, feeling good and talking more openly are often connected. That’s why we’re proud to support Mind and the vital work they do to improve men’s mental health.'