Advertisers Abandon Kyle & Jackie O Show Amid Collapse

A media expert has revealed the reason advertisers were pulling away from The Kyle & Jackie O Show long before the radio show sensationally collapsed this week.

had her contract terminated and is currently on a two-week suspension after the pair got into a fight on the air. 

Now, an advertising director has alleged the show was already struggling to attract advertisers thanks to the activist group Mad F***ing Witches, who are well-known for campaigning against Sandilands, 54, reported The Australian on Wednesday. 

Pearman Media founder and managing director Dominic Pearman told the publication he had many clients actively avoid associating themselves with Sandilands and his show because they didn't want to attract the ire of the activist group. 

'We have clients who basically say they are fundamentally against a particular character [on the show],' Pearman said.

'Or we have clients who appear and then the activist group Mad F***ing Witches get involved and then we have to move the spots to other areas in the station.'

Pearman claimed the group will often call and threaten clients who choose to advertise with The Kyle & Jackie O Show, forcing them to pull their ads from the show and place them elsewhere with ARN. 

Mad F***king Witches, which boasts a substantial online following, are best known for their campaign against Sandilands and his shock jock antics, citing the 'revolting and demeaning things' he says 'about women and people in minority groups'. 

In 2024, the group launched a high-profile campaign titled 'Vile Kyle', aimed at mobilising public and advertiser backlash against Sandilands over a series of offensive and misogynistic on-air remarks.

Several major brands, including AMP, Bendigo Bank, Flight Centre and AustralianSuper, later withdrew or reviewed their advertising with the show.

Jennie Hill, the founder of the group, told The Australian the group was 'very pleased' to hear The Kyle & Jackie O Show had been pulled from the air amid the conflict between Henderson, 51, and Sandilands.  

'Someone like Kyle Sandilands isn't fit to broadcast... We do want to make it clear that we don't necessarily want Kyle sacked,' she said.

'What we wanted him to do was to stop saying the revolting and demeaning things that he has always said about women and people in minority groups.'

It comes as Henderson has broken her silence after the collapse of The Kyle & Jackie O Show this week.

It comes as Henderson has broken her silence after the collapse of The Kyle & Jackie O Show this week