Romeo Beckham Launches New Sportswear Line in Soho

The Beckhams are no strangers to a brand deal, with David the face of campaigns with BOSS, Stella and Nespresso, just to name a few. 

And now their middle son Romeo, 23, is following in his footsteps and has launched a new sportswear label with Intra. 

Romeo was joined by his girlfriend Kim Turnbull on Thursday night as he quietly soft-launched the new brand in what appears to be his first independent business project.

Far from a glitzy celebrity launch, the low-key event took place on a public street, centred around an illuminated van displaying the brand's logo and launch details.

Romeo has been teasing the football-inspired fashion project, which features retro-inspired apparel influenced by iconic England, and USA kits. 

While his famous family were absent as they continue their holiday in Ibiza, Romeo was joined by close friends and girlfriend Kim.

The London-based model and DJ turned heads in a daring outfit as she went braless beneath a cropped black vest and ripped faded jeans. 

Meanwhile Romeo wore one of the England jackets from the collection alongside a cropped pair of grey Intra jogging bottoms and white trainers.

Despite the London heat he also added a black beanie hat as he posed for snaps with fans.  

The couple looked smitten, sharing affectionate moments outside a busy Soho pub, where Romeo enjoyed drinks with friends.

Later in the evening, Romeo returned to the launch site with Kim, who was seen snapping photographs of him beside the Intra display. 

With an estimated net worth of $5 million and a growing interest in fashion, Romeo appears determined to carve out a name for himself beyond the Beckham brand.

Back in February Romeo hinted at a mystery project in the works as he shared a snap of a document he was reading. 

Meanwhile he has already worked with a range of fashion brands including Burberry, Canada Goose and Puma.  

Elsewhere the Beckhams have been soaking up the sun in the Mediterranean as they cruise around the Balearics on a family holiday. 

Romeo showed the apple doesn't fall far from the tree as he sunbathed in the sea with his dad David in Instagram snaps on Saturday. 

Taking to her social media, Victoria shared a collection of candid snaps from the holiday as David and Romeo showcased their impressive tattooed physiques while in their swim shorts. 

The former Spice Girl, 52, also shared a loved up snap of her and David as they enjoyed the sunset from their £16million super yacht. 

In another fun snap, Harper, 14, wrapped up in a towel as she made a face at the camera after a day in the sun.