A popular Australian YouTuber known as Pretty Pastel Please has tragically passed away at the age of 30.
The devastating news was confirmed in an Instagram post shared to the social media personality’s account on Friday afternoon.
The post shared that the YouTuber, whose real name is Alexandra or ‘Alex’, died ‘suddenly’ last month, with tributes pouring in for the beloved star.
Alex had a devoted fanbase on Instagram and YouTube, where she shared fashion haul, product reviews and travel videos.
Her loved ones said they will be holding a memorial on YouTube and Instagram for her fans and explained that her death had come as a ‘shock’.
The post read: ‘We come to you today with a devastating announcement. It is with a heavy heart that we must inform you that Alex, known to many as Pretty Pastel Please, has passed away.
‘Her passing was sudden, unexpected and devastating to all who knew her. This is a shock to us all, and her family and friends have requested privacy as they navigate their grief.
‘We would ask that you respect their wishes – they appreciate all of your support but need time to heal in private.
A popular Australian YouTuber known as Pretty Pastel Please has tragically passed away at the age of 30
The devastating news was confirmed in an Instagram post shared to the social media personality’s account on Friday afternoon
‘A memorial will be posted on YouTube and here on Instagram in due course. Thank you for understanding in this difficult time.
‘If you or anyone you know is affected by this news, please reach out for help. You are not alone.
‘In Australia, you can contact Beyond Blue at 1300 22 46 36 for confidential, free counselling.’
Sharing tributes to the star, several fans mentioned that Alex had been targeted by cruel online trolls in recent years.
Alex had been open about her struggles with her mental health and social media trolling in recent years.
In September 2022, she spoke publicly for the first time about being diagnosed with OCD and ADHD and detailed her struggles with anxiety and complex post-traumatic stress disorder.
She shared: ‘Feeling truly happy for the first time in a long time. In 2020 I finally worked up the courage to speak to a Psychiatrist about the mental health issues I’ve struggled with all my life, and was officially diagnosed with OCD (which I had suspected all along) and ADHD. I also have CPTSD and Anxiety Disorder.’
Alex went on to explain how she had struggled with
Alex revealed in a YouTube livestream less than a year ago that she was going through a divorce, which had been initiated by her husband.
She said their marriage fell apart after they made plans to move from Sydney to Tasmania together, but he found himself having second thoughts.
Despite the relationship coming to an end, Alex decided to stay in Tasmania alone.
In April last year, she was flooded with support from fans as she spoke about removing herself from a situation that was ‘slowing killing’ her.
Sharing two pictures of herself, she wrote in a caption: ‘What a difference 5 months makes, when you remove yourself from a situation that was slowly killing you,’ but didn’t refer to what she had been struggling with.
Alex had a fanbase of almost 700,000 fans on YouTube for her videos documenting her travels and showed her trying out fashion and beauty trends, while her beloved pet parrot Archie also featured heavily in her content.
Her last video shared to the platform was on May 31 and saw her showing fans her latest fashion haul from Temu. Fans have since flooded the comments section of the video with emotional tributes.
After the devastating news of her death, fans were quick to take to the comments section to share their condolences and messages of support with Alex’s family.
One wrote: ‘My heart is in my stomach I’m so saddened by this news praying for her family. I can’t believe this. I loved her so much she was my comfort person to watch.’
The post shared that the YouTuber, whose real name is Alexandra or ‘Alex’, died ‘suddenly’ last month, with tributes pouring in for the beloved star
Another said: ‘I…. can’t believe this. I don’t know how to process this and I just hope she gets to rest in peace. To Alex’s family, she was a light in so many people’s lives, including mine.
‘She deserved to live so much longer and to have a happy long life. Please don’t rush the memorial for us, take your time to grieve.’
A third commented: ‘This is devastating. To her family, I am so sorry. Your daughter brought so much joy to millions.’
While a fourth penned: ‘Oh my gosh, this is heart breaking. I’ve watched her for years. I’m so sorry to her family. I’ll be spending a lot of time thinking of her.’
Another added: ‘I am SO devastated to see this. Been following Alex for many years and she was so genuine and kind. She had a pure heart.
‘RIP Alex- you will very much be missed. Thank you for being so brave and sharing your real life these last several years- you helped others more than you know.’
If you have been affected by this story, call Lifeline Australia on 13 11 14 or or contact Beyond Blue at 1300 22 46 36 for confidential, free counselling.
