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is the latest star to appear in a Warburtons advert after A-listers , and previously featured.
The Hollywood heavyweight, 88, has lent his iconic honeyed tones to a new advert for Britain's biggest family bakery brand as they celebrate 150 years in business.
Morgan takes viewers on a heartwarming journey through Warburtons history, from the very first loaf baked in 1876 to the present day, delving into the heart of the family business' obsession with baking.
To mark its special birthday Warburtons has unveiled its latest TV advert, 150-years in the Baking, narrated by and featuring Morgan.
The ad opens once again with Jonathan Warburton, Chairman and fifth generation of the family, sitting at his desk in the bakery's HQ in Bolton.
As he prepares to tuck into a warm, buttery slice of Toastie loaf, the rich, unmistakable tones of Morgan's voice begin to narrate.
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Morgan Freeman is the latest star to appear in a Warburtons advert after A-listers Olivia Colman, Robert de Niro and George Clooney previously featured
The ad opens once again with Jonathan Warburton, Chairman and fifth generation of the family, sitting at his desk in the bakery's HQ in Bolton
Another surprise cameo is then revealed, as Paddington Bear is seen tucking into one of his famous marmalade sandwiches
With his signature wry charm, Morgan masterfully sets the scene for a journey through Warburtons remarkable 150-year obsession with baking.
He spotlights key moments of bakery innovation, and juxtaposing them with scenes from the 20th century and historical milestones such as the 1969 moon landing.
Listing the types of bread the brand is famous for, Morgan says: 'White bread, seeded bread, crumpets, toastie, wholemeal...'
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Another surprise cameo is then revealed, as Paddington Bear is seen tucking into one of his famous marmalade sandwiches.
In a wonderfully candid moment, Morgan breaks character and stops his narration to question what (the hell) a crumpet is, leading to a hilarious exchange with Jonathan about the iconic British staple, for which the brand is famous for.
Morgan asks if it is similar to a bagel and playfully brands the family 'crazy' when Jonathan reveals there are around 300 holes in their crumpets.
As Warburtons looks ahead to the next 150-years and passing on the family's baking legacy to the sixth generation, a poignant scene shows a 'Grandfather' Warburton, fresh from the bakery, cradling his newborn grandson in a hospital.
The narrative ends by leaping into the modern day, as a fleet of Warburtons lorries drive by - a heritage British brand, built on generations of dedication and a heartfelt passion for baking.
The Hollywood heavyweight, 88, has lent his iconic honeyed tones to a new advert for Britain's biggest family bakery brand as they celebrate 150 years in business
Advertisement
As he prepares to tuck into a warm, buttery slice of Toastie loaf, the rich, unmistakable tones of Morgan's voice begin to narrate
To mark its special birthday Warburtons has unveiled its latest TV advert, 150-years in the Baking, narrated by and featuring Morgan
Morgan takes viewers on a heartwarming journey through Warburtons history, from the very first loaf baked in 1876 to the present day, delving into the heart of the family business' obsession with baking
He spotlights key moments of bakery innovation, and juxtaposing them with scenes from the 20th century and historical milestones
As Warburtons looks ahead to the next 150-years and passing on the family's baking legacy to the sixth generation, a poignant scene shows a 'Grandfather' Warburton, fresh from the bakery, cradling his newborn grandson in a hospital
Warburtons adverts are famous for using big-name celebrities alongside their chairman in humorous, star-studded campaigns promoting their breads.
