Roxy Jacenko loves to court admiration and controversy by detailing her ultra-privileged lifestyle on social media.
Tuesday was no exception, as the 44-year-old claimed she was ‘taking domestic to a whole new level’ by ironing with a $3,399 home steam press.
The Sweaty Betty founder went completely makeup free as she filmed herself performing the household chore in a baggy black T-shirt and pair of shorts.
With her blonde locks swept off her face, Roxy demonstrated how to use the tool to iron a large white pillow case in a matter of seconds.
‘This would be the most satisfying ironing system on the planet,’ she captioned the video posted to her Instagram Stories.
Large clouds of steam puffed into the air as the millionaire used the Bluetooth connected Laurastar machine, which delivers instructions on how to iron each garment and uses a 40°C temperature to kill off bacteria.

Roxy Jacenko, 44, flaunted her wealth on Tuesday as she claimed she was ‘taking domestic to a whole new level’ by ironing with a $3,399 home steam press

‘This would be the most satisfying ironing system on the planet,’ she captioned the video posted to her Instagram Stories
Roxy began her week by packing PR boxes for her client Mermade Hair, before returning home for a spot of chores and an afternoon spent lazing in the pool with her 11-year-old son Hunter.
The Sydney identity has been splashing some serious cash in recent weeks, as she settles back into her ritzy eastern suburbs lifestyle.
Roxy took to Instagram in 2023 to sell all the trappings of her ultra-glamorous Sydney life before moving her family to Singapore.
After she was spotted driving a new hybrid electric McLaren Artura through Bondi, she casually revealed to Daily Mail Australia she’d dropped ‘half a mil,’ on her new wheels.
Roxy added she did pay an additional $250,000 for the heritage 1908 number plates.
‘Oh I’m back,’ she captioned a photo posted to Instagram as she showed off her new ride.
‘Hello Mrs. McLaren,’ one of her fans gushed in the comments.
‘Yes!’ cheered another. ‘This is the Roxy era we’ve been waiting for.’

Roxy began her week by packing PR boxes for her client Mermade Hair, before returning home for a spot of chores and an afternoon spent lazing in the pool with her 11-year-old son Hunter

She has been splashing around some serious cash recently as Roxy said she spent $500,000 on her new wheels and $250,000 on its heritage 1908 number plates
Petrol heads have described the hybrid electric sports car as a ‘thoroughly modern machine that blends show stopping looks with a sophisticated plug-in hybrid engine’ and gushed over how it ‘feels like Formula 1 on the road’.
Over the weekend, Roxy said she refuses to be slowed down.
The publicist will be going under the knife next fortnight, after a routine MRI check-up discovered a rupture in one of her breast implants.
The news comes after Roxy beat breast cancer 9 years ago.
‘Not much stops me or slows me down, so I don’t see myself needing anything other than two days to be back in action,’ she told Daily Mail Australia when asked if she’ll heed her doctor’s advice to rest up.
‘The only thing I won’t be doing is lifting anything for six weeks.’
In usual Roxy fashion, the businesswoman did not seem at all nervous about the operation.
‘This time around I’ll need drains, but that’s no issue. As long as I can answer my work emails, it will be business as usual,’ she said.
Roxy added while she suffered some initial shock at the news, an implant rupture wasn’t entirely unexpected.
‘I was somewhat shocked when I received the update, but I guess it’s par for the course when you put something in which really isn’t meant to be there,’ Roxy said.
‘There are no signs of cancer coming back, so if a ruptured boob is the worst it gets, I am good with that.’
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