Advertisement
And Maura Higgins once again ensured all eyes were on her as she attended the LaQuan Smith runway show during New York Fashion Week in another head-turning look.
The reality star, 35, flaunted her svelte figure in a daringly cropped top, which flashed plenty of underboob and left her chiselled stomach full exposed.
She teamed the royal blue top with a coordinating skin-tight skirt with a small train, slung dangerously-low on her hips to showcase her tiny waist.
Arriving at the show, Maura commanded attention by draping an oversized faux fur coat over her matching blue co-ord, sweeping her hair up into a sleek updo to show off her pearl earrings.
Advertisement
She showed how well her American takeover is going, as she took her seat on the front row, next to her Traitors US co-star Ciara Miller, model Alioune Badara Fall and influencer Hallie Batchelder.
Maura Higgins once again ensured all eyes were on her as she attended the LaQuan Smith runway show during New York Fashion Week in another head-turning look
The reality star, 35, flaunted her svelte figure in a daringly cropped top, which flashed plenty of underboob and left her chiselled stomach full exposed
She teamed the royal blue top with a coordinating skin-tight skirt with a small train, slung dangerously-low on her hips to showcase her tiny waist
Maura's latest invitation to a big US event, comes as her rivalry with fellow Love Island alum Olivia Attwood is heating up.
Advertisement
The two Brits have been locked in a feud for months after Olivia, 34, accused Maura of trying to 'copy' her career.
And it's now been claimed that tension have hit boiling point over their toxic whispers, Pete Wicks connection and vicious comments. You can read more about that here.
The rift first came to light in 2024 during Maura's stint in the I'm A Celeb jungle, where she claimed to have scrubbed a toilet with an ex-boyfriend's toothbrush for revenge, a story she had previously linked to her breakup with Curtis Pritchard.
Sources revealed that Maura was seen as trying to follow a 'similar script' to boost her appeal, mirroring Olivia's path after she signed up for Love Island in 2017 following her split from Bradley Dack after he was unfaithful.
The tension between the two further escalated when they were both signed to the same PR agency, Dundas Communications.
Advertisement
The dynamic became awkward as they were lined up for similar jobs, prompting Olivia, who had worked with the agency first, to move on.
In a surprising turn, ten months after Olivia joined a new public relations agency, Align, which specialises in growing careers in America, Maura then followed suit, signing with the same company.
Arriving at the show, Maura commanded attention by draping an oversized faux fur coat over her matching blue co-ord, sweeping her hair up into a sleek updo to show off her pearl earrings
She showed how well her American takeover is going, as she took her seat on the front row, next to her Traitors US co-star Ciara Miller, model Alioune Badara Fall and influencer Hallie Batchelder
Maura's latest invitation to a big US event, comes as her rivalry with fellow Love Island alum Olivia Attwood is heating up
Advertisement
Sources say the relationship between the former Love Island stars has never been worse, with some confusion over how history has repeated itself less than a year after the initial PR fallout.
A source revealed: 'There were so many incidents last year that led friends to believe Maura is trying to emulate Olivia's career.
'From Love Island to I'm A Celeb and signing with the same agencies, there have been numerous parallels, which started to create friction.
'In the end, Olivia left PR firm Dundas, even though she had been signed with them before Maura joined, because she wanted space to build her brand without any overlap.
'Everyone is a bit irked now that Maura has once again followed Olivia by signing with PR Align, months after Olivia became one of their clients.
Advertisement
'Tensions are now at an all-time high... there are hundreds of PR firms, but Maura and her team have chosen the same one Olivia works with, for the second time.'
The TV stars share many career parallels, having both started out as 'Monster Energy Girls' before signing up for Love Island and then I'm A Celeb.
However, it was Olivia who appeared on both shows first, although she had to leave the jungle early on medical grounds.
The two Brits have been locked in a feud for months after Olivia, 34, accused Maura of trying to 'copy' her career (Olivia pictured on Wednesday)
Sources say the relationship between the former Love Island stars has never been worse, with some confusion over how history has repeated itself less than a year after the initial PR fallout
Advertisement
While there have undoubtedly been similarities in their career projections, when it comes to the pair's plans to crack America, currently Maura is coming out on top
While there have undoubtedly been similarities in their career projections, when it comes to the pair's plans to crack America, currently Maura is coming out on top.
The Love Island favourite has been in and out of the states this year, most notably for her surprise appearance at the Golden Globes, before rubbing shoulders with Hollywood stars at the nation's biggest sporting event, the Super Bowl.
During the huge game in San Francisco, Maura sat in the massive crowd - which included Kim Kardashian, Lewis Hamilton, Kevin Costner and Justin Bieber - as a guest of Primark, the official partner of the NFL. Maura first featured on US screens when she joined Love Island USA as a social media ambassador, soon becoming a guest host for the Love Island Games and then the main host of spin-off Aftersun.
She also similarly impressed American viewers during her unapologetic appearance on Celebrity Traitors US, aiding her star to rise like never before.
Advertisement
After sharing her plans to crack America, Maura has now been mingling with the likes of Kylie Jenner's BFF Stassie Karanikolaou.
She also recently revealed that she has signed with a major US talent agency, Creative Artist Agency, whose glittering list of clients includes big names like Lady Gaga.
And she is also said to be heading for Hollywood stardom after 'impressing industry insiders' with her acting debut in Irish film, The Spin.
The Love Island favourite has been in and out of the states this month, most notably for her surprise appearance at the Golden Globes (seen)
She then rubbed shoulders with Hollywood stars at the nation's biggest sporting event, the Super Bowl - as a guest of Primark, the official partner of the NFL
Advertisement
After the screening, a source told The Mirror: 'Everyone was talking about Maura and how great she was. She can act and people were impressed.
'There were a lot of important people from the film in that room and conversations were taking place about what she does next.'
It was reported the conversations were with big US executives who were eager to find out Maura's plans.
Meanwhile, Olivia has also spent a lot of time in the US filming her various ITV shows and she was also out there last year working on a 'secret project'.
Advertisement
Speaking to Daily Mail, she said she has 'had offers' from bosses across the pond, and hopes that with the help of her new international fanbase, she could take her career global.
The star admitted that even before her shows were launched on Disney+, she had already had plenty of international fans thanks to her stint on Love Island.
She said: 'Love Island is huge in America, the UK one so I feel really lucky there was already quite a large US audience on my Instagram, they are definitely happy to have the shows available, also in Australia as well.
'I'm very happy with my career as it is right now. I mean I've had offers, I'm not looking to jump ship right now, but yes, at some point I'm sure we'll do something over there.'