Mark Wright and have quietly closed their sportswear brand Aytee7 - their first joint business venture.
The premium gym wear brand was sold exclusively at Very and was developed to offer performance-focused apparel. The collection featured 40 different pieces with prices starting at £18.
But Mark, 39, and Michelle, 38, who served as co-directors of the business, have since shut down the official Aytee7 website and have not posted on the brand's Instagram page since August 2025.
A source close to the couple tells the Daily Mail: 'The company has not closed down for good. They sold out of stock quicker than expected.
'Now, Michelle is a mum, and work is really busy for both of them. They are focusing on other ventures and parenting at the moment, but Aytee7 is something they would like to revisit in the future.'
The last remaining items were heavily discounted on Very's website last year, with some pieces on sale with 70% off.
While the brand has come to an end, their fitness company MYSA Active, which they set up in 2020, is still operating, according to Companies House.
Mark Wright and Michelle Keegan have quietly closed their sportswear brand Aytee7 - their first joint business venture
Mark, 39, and Michelle, 38, who served as co-directors of the business, have shut down the website and have not posted on the brand's Instagram page since August 2025
The company was given a notice for compulsory strike-off in July 2024, but it was discontinued in August.
As of November 2025, the company is worth £48,739.
Mark’s family often promoted Aytee7 on their own social media pages. His mother Carol, father Big Mark, and brother Josh, were pictured wearing the brand while taking part in the London Marathon in 2023.
Love Island star Ekin-Su Cülcüloğlu, singer Tom Grennan, and several fitness influencers were also spotted wearing the brand.
The couple also hosted a meet and greet for fans to launch the sportswear brand at the Trafford Centre in Manchester in March 2024, but it was reported that no one showed up for it.
Seething, Mark took to Instagram at the time to rant to his 2 million followers to hit back at the claims.
Despite this venture not working out, Mark - who rose to fame on TOWIE in 2010 - has carved out a successful career as a TV presenter and now hosts a radio show on Heart FM alongside his pal Olly Murs.
Meanwhile, Michelle - who rose to fame on Coronation Street - has become a successful actress, particularly after her starring role in Fool Me Once.
She also still works closely with Very, launching several collections a year with the online fashion retailer.
She also launched her own swimwear brand called Orfila Bee in 2022.
The items were also heavily discounted on Very, where the brand was exclusively sold, with some pieces on sale with 70% off
A source close to the couple tells the Daily Mail: 'They are focusing on other ventures and parenting at the moment, but Aytee7 is something they would like to revisit in the future'
