Livia Firth Slams Gwyneth Paltrow, Cancels Visit

’s ex-wife, Livia Giuggioli, has launched an extraordinary attack on after the actress starred in an advert for an Israeli property company.

Gwyneth's collaboration with Israeli real estate group Aviv Melisron , with several users accusing her of supporting the country's war in Gaza and Lebanon.

Now Livia, 56, has joined the backlash, vowing to 'cancel' Gwyneth, 53, and called off the actress's forthcoming visit to her farm in .

Livia, who was married to The King’s Speech star Colin for 22 years until 2019, runs Quintosapore, a sustainable farm on the Tuscan-Umbrian border that she co-founded with her twin brothers, Alessandro and Nicola.

Colin, with whom Gwyneth starred in the Oscar-winning film Shakespeare In Love, remains closely tied to the farm.

Eco activist Livia, who campaigns for a boycott of Israel due to its military action, declared online: ‘I just cancelled Gwyneth Paltrow.'

In an Instagram video posted on Friday, Livia continued: ‘She was supposed to come to the farm in a couple of weeks’ time on a tour, a soil-to-fork farm experience, and we just cancelled her because what she did is completely unacceptable...

‘Making an ad for a luxury condo is as disgusting as it can be for someone [with] privilege. 

‘How detached are you from reality? You’re either so detached that you need to be cancelled, because you live in another world.

'Or you’re actually a really, really nasty person. Or you are stupid. Which are you, Gwyneth Paltrow?’

Gwyneth's advertising campaign, which was released earlier this week, shows the actress waking up in a high-rise apartment building and getting ready for the day, all while listing the benefits of living near a park. 

'There's a reason the world's most iconic buildings are by a park,' she says in the video, as she tells a driver to take her to '51 Park' - a major luxury residential development in the affluent Israeli city of Herzliya. 

She has been criticised for the campaign online, with one X/Twitter account posting: 'Gwyneth Paltrow promotes $10M penthouses in Herzliya while Gaza burns and Lebanon bleeds,' while another accused the celebrity of being 'consciously uncoupled from morality'.

'Something deeply unspeakably sinister about this thin, wealthy, white woman looking for any possible opportunity to collaborate with a state committing genocide in across at least two states,' another Internet user wrote. 

'She signed a $10M contract with the murderers of 17,000 children in Gaza,' an X user said.