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Influencers are known for asking brands to 'collaborate' in the hope of scoring freebies in exchange for a bit of 'exposure'.
But it's not every day you see a high-profile television star doing the same.
Eyebrows were raised this week when Daily Mail spotted an unusual advertisement from 's team asking hotels to provide him with a complimentary room.
The ad - published in the latest edition of industry newsletter Social Diary - states that the Today host will be travelling to London in a few months to record his podcast, The Karl Stefanovic Show.
'We'd love to hear from hotel partners interested in accommodation partnerships (which will also be used as a studio for episodes),' the ad reads.
The request is particularly surprising given Stefanovic's eye-watering salary.
Eyebrows were raised this week when Daily Mail Australia spotted an unusual advertisement from Karl Stefanovic's team asking hotels to provide him with a complementary room
The ad - published in the latest edition of industry newsletter Social Diary - states that the Today host will be travelling to London in a few months to record his podcast The Karl Stefanovic Show
As the long-time host of Nine's Today show, he is widely regarded as the highest-paid television personality in Australia.
It was reported his annual pay packet was around $3 million - although it was recently rumoured he had a pay cut, taking his pay down to $2 million.
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However, the bumper payday puts the breakfast TV veteran well ahead of most of his rivals in the industry.
Surely a millionaire presenter can afford a hotel room in London, even with the city's notoriously lofty accommodation price tags?
The ad is also curious for another reason: accommodation used for business purposes is typically considered a legitimate tax deduction in Australia.
If a hotel room were genuinely to be used as a recording location for a podcast, the cost would ordinarily be something Stefanovic's team could claim as a work-related expense.
Of course, there are some possible explanations.
Stefanovic's team may be hoping that the hotel will help promote Stefanovic's podcast on social media, helping boost the recently-launched show's audience.
As the long-time host of Nine's Today show, he is widely regarded as the highest-paid television personality in Australia, with reports placing his annual pay packet at around $2.8 million - and potentially rising to as much as $3 million under recent contract negotiations. (Pictured with Today co-host Sarah Abo)
The ad is also curious for another reason: accommodation used for business purposes is typically considered a legitimate tax deduction in Australia
It comes as rumours continue to swirl that Stefanovic is preparing to walk away from his high-profile Today gig
It comes as rumours continue to swirl that is preparing to walk away from his high-profile Today gig.
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The Australian claimed on Monday that it is unlikely Stefanovic will extend his multi-million-dollar contract when it expires at the end of the year, and is eyeing a 'full-time switch to radio'.
