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has modeled for some of the world’s biggest fashion brands, but posing for husband ’s streetwear-meets-luxury label wasn’t just another job.
It was a labor of love as the 29-year-old beauty slipped into SKYLARK micro shorts and midriff-baring T-shirt, a cozy hoodie and jacket along with casual footwear in the new, eye-catching campaign.
Bieber struck various poses with her signature pout, sometimes her hands on hips, other times with arms above her head.
Her long hair was casually styled and allowed to flow naturally over her shoulders in the assorted snaps, many of which used black and white photography for a dramatic, powerful look.
Bieber, who looked on Thursday night, was perhaps the inspiration behind Justin's collection, which launched in July 2025.
Justin has been personally testing his enigmatic style on the public since 2023. It's been described as having a 'cozy boy' and 'dirtbag' aesthetic with many fans appreciating the relaxed, oversized feel.
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Hailey Bieber has modeled for some of the world’s biggest fashion brands, but posing for husband Justin Bieber ’s streetwear-meets-luxury label wasn’t just another job
It was a labor of love as the model posed in SKYLRK micro shorts and crop top that showed off her enviable figure
Now, with his wife putting her own spin on the fashion brand, it's bound to be a huge success.
Justin’s brand is generating around $2 million in sales a month, per Puck News.
The Canadian-born singer is reportedly worth a cool $300 million, compared to his partner's $200 million.
Justin's brand is known for it's relaxed, oversized feel and his wife proved that point beautifully
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Bieber flaunted her toned abs while striking a sultry pose
The brunette beauty showed off her signature pout
Bieber is extremely supportive of her husband, whose SKYLRK brand reportedly rakes in an average $2 million a month since its July 2025 launch
Rhode was acquired by e.l.f. Beauty for $1 billion in 2025.
