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Embattled Gwyneth Paltrow's new career move revealed as she faces fury over Israeli ad and Goop job cuts

In the wake of the roiling furor over her Israeli ad and the brutal job cuts at her wellness brand Goop, Gwyneth Paltrow appears to be navigating a pivot.A repo...

Embattled Gwyneth Paltrow's new career move revealed as she faces fury over Israeli ad and Goop job cuts
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Bintano News

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In the wake of the roiling furor over her Israeli ad and the brutal job cuts at her wellness brand Goop, appears to be navigating a pivot.

A report claims the 53-year-old is mulling the prospect of a dine-in location of Goop Kitchen, to be situated in her hometown of .

Paltrow has recently devoted increased energy to the 'health food' wing of her enterprise, having opened .

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Two more outposts are planned for the Financial District of San Francisco and the campus of the University of , San Diego.

However the Los Angeles premises, said to be potentially located on La Brea Avenue, would be the first to offer sit-down dining - a significant expansion for Goop Kitchen, which established its fanbase as a takeout and delivery service.

Further details have yet to surface, with a representative for the company remarking that there was nothing to confirm at present, via Page Six Hollywood.

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In the wake of the roiling furor over her Israeli ad and the brutal job cuts at her wellness brand Goop, Gwyneth Paltrow appears to be navigating a pivot; pictured at the Oscars

Launched in 2008, Goop first became known for dispensing advice that struck some observers as idiosyncratic, exhorting women to steam clean their vaginas and theorizing about a 'Link Between Underwire Bras and Breast Cancer.'

Nevertheless the brand spent the ensuing several years expanding, and by 2020 sprouted its own reality show on Netflix .

Then this month, Paltrow was deluged with controversy when she starred in a cheerful commercial for a luxury apartment building in Herzliya, Israel 

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A question mark had already been sharpening over Paltrow's politics after remarks she made while interviewing defense tech tycoon Trae Stephens on her Goop podcast

She attracted further scorn when it emerged the ad was filmed not even in Israel, but in New York, with Paltrow jogging airily through what turned out to be Central Park.

A question mark had already been sharpening over Paltrow's politics after she remarked on her Goop podcast that she was neither a Democrat nor a Republican.

'I feel like I'm completely an independent,' she said while interviewing Trae Stephens, a partner at Peter Thiel's Founders Fund and the chairman of the defense technology firm Anduril Industries, which was named after a sword in The Lord of the Rings.

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Paltrow shared that her husband Brad Falchuk, who co-created the Ryan Murphy shows Glee and American Horror Story, ' I'm a Republican.'

Clarifying that she was 'not a Republican' and that her views were 'pretty centrist,' she bewailed the way in which American politics had 'become so binary.'

Paltrow raved that Falchuk is 'the best person in the world' and 'so progressive. He has such a sweet heart and he wants to make sure everybody's looked after. And I think in this climate sometimes I'm like: "Can you just listen to this?"'

Her comments were greeted with howls of condemnation from left-leaning viewers who accused her of feigning centrism as a cover for supposed right-wing beliefs.

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Social media users snapped: 'People say they're "independent" when they are afraid to admit the truth,' and: 'She's a republican who is too embarrassed to admit.'

'Anyone that thinks they are a centrist independent is actually Republican that just doesn't care enough about what happens to other people,' sniffed another.

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