Coleen Rooney Unveils Chic New Primark Collection

looked effortlessly stylish as she modelled six stunning looks from her new Primark collection on Thursday.

Primark has partnered with the star, 39, on an exclusive new collection of stylish everyday essentials.  

Rooted in a shared belief that looking good shouldn’t , 'By Coleen' brings together Coleen's signature style and Primark's commitment to offering great fashion at affordable prices. 

, Coleen slipped into a stylish black shoulder-pad T-shirt paired with cream culotte trousers. 

Posing up a storm for the camera, she accessorised the chic look with a mini black handbag and matching peep-toe heels.

For her second look, Coleen looked radiant in a beige zip-up jumper and shorts co-ord set. 

The stylish jumper featured a relaxed collar, long sleeves and a zip fastening, while the shorts boasted a drawstring waist and faux front pocket detailing. 

For her third look, Coleen slipped into a sleek black vest top paired with a striped white shirt and light blue denim jeans. 

Meanwhile, in another stunning snap, the star donned a chic beige longline mac coat, perfect for the upcoming spring season. 

Smiling for the camera, Coleen teamed the mac with a white jumper and trouser co-ord set and beige and cream trainers. 

In another candid black-and-white snap, Coleen slipped into a chic black satin dress with lace trims. 

She styled her brunette tresses in an elegant updo for the glamorous shot.  

For her final look, the wife of professional football manager Wayne Rooney, 40,  

With a lifelong love for fashion and pulling together looks that , ‘By Coleen’ has been designed to be stylish and versatile.

The new collection features clean silhouettes, soft-touch fabrics and calm, wearable colour palettes, with thoughtful details designed to make getting dressed feel even simpler. 

From layering up to dressing down, or styling for something in between, every piece can be worn on repeat. 

Hero items include leisurewear with a modern structure, and barrel fit- denim. Romantic lace elevates both satin and jersey, while outerwear leans contemporary with a crisp white funnel neck jacket and an essential longline mac.

Meanwhile, classics return through white-and-blue striped-shirting, balanced by refined utilitarian tailoring in a sleek utility shirt and trouser combination, with prices starting from £7. 

Commenting on the partnership and new collection, Coleen said: 'Primark has been part of my life for years — I remember travelling to Manchester to shop there as a teenager and even visiting Penneys in Ireland when I was younger. 

'Working with Primark feels like such a natural fit because I’ve always believed you don’t need to spend more to look great. 

'I’m constantly on the move from the school run to meetings, lunch or football training, so I need clothes that work across all of it. 

'With this collection, I wanted to create everyday pieces that are wearable, comfortable and made from lovely fabrics, but still feel polished and stylish.