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is the star of Dunkin Donuts' new 2026 commercial.
The 53-year-old Boston-bred actor appears in the chain's big game ad for the fourth time, alongside multiple recognizable faces from beloved 90s sitcoms.
The group – including , , and Jasmine Guy – came together to reference Affleck's 1997 Oscar-winning film Good Will Hunting.
An opening message for the 60-second spot prefaces: 'Before the movie, a much better version of Good Will Hunting was made as a sitcom with a real genius in the lead and some other actors.'
Playing on nostalgia, the grainy VHS-style screen has a date reading February 8, 1995.
Throughout the commercial Affleck sports a blonde wig mimicking ’s character in Good Will Hunting.
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Ben Affleckis the star of Dunkin Donuts' new 2026 Super Bowlcommercial
The 53-year-old Boston-bred actor appeared in the chain's big game ad for the fourth time, alongside multiple recognizable faces from beloved 90s sitcoms, including Friends' Jennifer Aniston
Jason Alexander and Matt LeBlanc also appeared in the minute-long spot
As he scribbles a math equation on a window, a title card reading Good Will Dunkin appears onscreen, typed in a bold, neon-colored font.
'Hey, Will,' Seinfeld’s Jason Alexander yells while wearing round, thin-framed eyeglasses as his character George Costanza.
As Affleck scribbles a math equation on a window, a title card reading Good Will Dunkin appears onscreen, typed in a bold, neon-colored font
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Jaleel White of Family Matters appears in the clip
Alfonso Ribeiro of Family Matters and Jasmine Guy of A Different World are also in the advert
Ted Danson of Cheers notoriety comes into the fold from behind the shop's counter
An opening message for the 60-second spot prefaces: 'Before the movie, a much better version of Good Will Hunting was made as a sitcom with a real genius in the lead and some other actors'
Tom Brady also pops in alongside Aniston
In another Friends reference, Affleck hits back: 'We’re on a break! I don’t need her, I’ve got everything I need right here at Dunkin.'
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Ted Danson of Cheers notoriety comes into the fold as he calls out, 'Hey, kid,' from behind the shop's counter.
'If you’re still single, doing this Boston shtick and working for Dunkin when you’re 50, I'm going to be very disappointed.'
'Isn’t that your girlfriend?' White then interjects while pointing to a window.
Aniston, who is styled as Rachel from Friends, appears at the window and asks Affleck: 'You like doughnuts?'
'Yeah,' Affleck answers casually before Aniston pulls Tom Brady into view and hits his head on the glass while quoting Good Will Hunting as she asked: 'How do you like them apples?'
'Well, this is my new boyfriend. How you like these nuts?' she adds, to cheers from the audience.
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The commercial ends with a voiceover announcing, 'Good Will Dunkin.'
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