There comes a point every season on when one contestant - usually an outspoken bride - becomes the public punching bag.
This year, that role has fallen squarely on Bec Zacharia.
Depending on who you ask, she is either misunderstood, a loudmouth and unfairly targeted - or one of the season's most reprehensible and irredeemable villains.
But whatever side of the fence you sit on, one thing is now impossible to ignore: the backlash against Bec has spiralled into something much darker than gossip.
I spoke to Bec this week. We agreed nothing would be off-limits - including the shocking claims circulating online that she is an alcoholic and drug user, as well as the vile abuse being directed at her .
Bec is the first to admit she has made mistakes on screen and knows she is not everyone's cup of tea. Still, she is firm in her belief that some of the commentary about her has crossed a line.
I spoke to Bec Zacharia from MAFS this week. We agreed nothing would be off-limits - including the shocking claims circulating online that she is an alcoholic and drug user
'I'm probably the most hated woman in Australia at this point in time,' she told me.
It was not said for sympathy. If anything, it came with the weary self-awareness of someone who knows exactly how she's being perceived and has spent weeks bracing herself before each new episode.
'You either love me or you hate me, and that's just it. I know who I am at my core.'
But beneath the defiance was something else - genuine hurt.
Because for Bec, the most painful part of the public pile-on has not been people criticising her behaviour at Dinner Parties or picking apart her facial expressions. It has been the repeated suggestion that she is struggling with alcoholism.
And the reason it is so heartbreaking is because this is not some abstract insult to her. It is profoundly personal.
'I was in a relationship with an alcoholic,' she said. (Bec is not referring to her on-screen husband Danny Hewitt.)
'It's an incredibly tough disease for someone to have.'
Bec is the first to admit she has made mistakes on screen and knows she is not everyone's cup of tea. Still, she is firm in her belief that some of the commentary about her has crossed a line
'This whole thing about, you know, "she's on the packet [at] every Dinner Party" and stuff like that, it's just not true,' said Bec
