Brand Beckham is stronger than ever as Sir David signs a staggering £19 million ($25million) worth of World Cup deals ahead of the summer tournament in America.
The former England football, 50, has reportedly bagged a series of lucrative contracts as insiders say he is earning more in retirement than at the peak of his playing career.
Sir David has partnered with brands and businesses including Lays chips, Fanatics trading cards, Bank of America and Verizon.
During the World Cup, the former Manchester United ace will star in both McDonalds and Adidas adverts.
An insider told The Mirror said: 'Incredibly his audience is growing, especially in South America and the US because of his career in and his Miami club, he is more in demand than ever.'
The father-of-four, who played in three World Cups for England and captained the side 58 times, will be attending the World Cup both as an ambassador for his various partners, but also in his capacity as a former England captain.
Brand Beckham is stronger than ever as Sir David signs a staggering £19 million ($25million) worth of World Cup deals ahead of the summer tournament in America
The ex England football, 50, has reportedly bagged a series of lucrative contracts as insiders say he is earning more in retirement than at the peak of his playing career; pictured 2007
David has maintained an excellent relationship with the FA and is 'hugely supportive' of the team and the players.
The ex athlete has also been helping build soccer in the US alongside his Miami team and his appearance this summer will grow that further.
David also has a deal with Bank of America, which aims to get more children in the States to play soccer.
A source added: 'This is a hugely important aspect of signing these deals….he is incredibly passionate about opening up soccer to all.'
David's total earnings this year will be 'many times over' the £19million as many deals form part of 'multi-year' partnerships, as well as his existing sponsorship agreements.
Daily Mail have contacted David's representatives for comment.
Following his retirement from football, David has established himself as a successful entrepreneur, working strategically and creatively with many of the world’s leading brands including adidas, AIA Vitality, Diageo, Coty, Tudor & Marina Bay Sands and Safilo.
He has put his name to various businesses during his career away from the pitch including clothing, fragrances, accessories, sunglasses and video games.
The former midfielder kicked off his endorsement deals with a £4million Brylcreem deal back in 1997 and has been adding to his partnerships ever since.
In 2024, he came under fire for a Ninja kitchen appliances ad where he appeared to use a wood-fired oven, worth £350 and primarily designed for outdoor use, inside, resulting in the brand being reported to the Advertising Standards Authority.
But the star hasn't let it slow him down as he has also appeared in a Christmas-themed ad for Nespresso with a playful nod to his football career.
Beckham has also appeared in various adverts for Ninja's kitchen appliances. His deal with SharkNinja was announced in May 2024 and is understood to be worth £1million.
Also in 2024, Beckham appeared in his first BOSS campaign since signing a mega deal to be its global ambassador.
David has partnered with brands including Lays chips, Fanatics trading cards, Bank of America and Verizon. During the World Cup, he will also star in the McDonalds and Adidas ads
An insider said: 'Incredibly his audience is growing, especially in South America and the US because of his career in Spain and his Miami club, he is more in demand than ever'; pictured with wife Victoria Beckham
