Atack and Dyers Show Called Rival Rip-Off

and 's new game show Nobody's Fool has not gone down well with some fans, who have branded it a 'rip-off' of Rivals following the release of its trailer. 

The show, which is set to air on , also takes place in a country estate and even features a theme tune that echoes the one used on Disney+'s award-winning Rivals.

Emily can even be seen jokingly recreating her naked tennis ball scene from Rivals, where she also stars alongside Danny's Freddie Jones as Sarah Stratton. 

Reacting to the trailer, viewers slammed: 'So it's basically Freddie Jones running a competition.'

'That new show hosted by Freddie Jones and Sarah Stratton.' 

As its name suggests, Nobody's Fool is an intellect-based game that features 10 players in a 'smart house'.

Contestants must lie and cheat their way to a potential £100,000 prize pot by convincing the others that they have aced daily quizzes - even when they haven't. 

However, not everyone was so critical of the premise and other fans expressed their excitement after the trailer was shared to Instagram by ITV. 

They wrote: 'Cant wait to watch this love Danny Dyer and Emily attack [sic].'

'Ooh this is going to be brilliant!' 

Danny Dyer said: 'This is a blinder of a game show and unlike anything I've seen before.

'Emily and I had a brilliant time making it and much like the audience at home will be, we were kept guessing right until the very end.'

Emily, meanwhile, added: 'It's so exciting to be part of something this new and fresh. The chance to work with Danny again was a no brainer for me. 

'We had such a laugh. Can’t wait for everyone to watch, it's an absolute must see.'