Celebrities flocked to the Bay Area on Sunday as football's biggest night took over Levi's Stadium in Santa Clara, California, with luxury suites and sideline seats packed wall to wall with A-listers.
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And while Taylor Swift has not been seen in the building this year after the Kansas City Chiefs failed to make it to Super Bowl LX, there was no shortage of star power filling the stadium.
Among those spotted soaking in the Super Bowl spectacle were Travis Scott, Jon Bon Jovi and tennis legend Roger Federer, each commanding attention as they arrived amid the electric atmosphere surrounding the championship showdown.
Rock icon Jon Bon Jovi, meanwhile, made a high-profile appearance at the stadium, continuing his long-standing association with the NFL as one of the most recognizable faces in music to regularly attend the league's biggest events.
Roger Federer also turned heads as he took in the action.
The retired tennis great smiling and relaxed as he joined fellow global stars watching the Super Bowl unfold in Silicon Valley.
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Celebrities flocked to the Bay Area on Sunday as football's biggest night took over Levi's Stadium in Santa Clara, California, with luxury suites and sideline seats packed wall to wall with A-listers
Confirmed attendees at the game also included actor Chris Pratt, who was on hand to introduce the Seattle Seahawks ahead of kickoff, while Bon Jovi handled introductions for the New England Patriots.
Cardi B was also expected to attend the game to cheer on her boyfriend, New England Patriots wide receiver Stefon Diggs.
During the 2025–2026 season, the WAP hitmaker attended several Patriots games and was often seen as Diggs' biggest cheerleader throughout the playoffs.
The crowd was expected to be packed with celebrity superfans on both sides of the matchup.
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Although it remained unclear whether they would be in attendance, famed Bostonians including Matt Damon, Ben Affleck, Chris Evans, John Krasinski and Patriots legend Tom Brady were all expected to be cheering on New England.
On the Seahawks' side, support was set to come from Ciara, former quarterback Russell Wilson, Will Ferrell and hometown favorite Macklemore.
Super Bowl LX marked a high-stakes rematch more than a decade in the making between the Seattle Seahawks and the New England Patriots.
NFL fans will remember their dramatic 2015 showdown, when a last-minute interception on the one-yard line sealed a 28–24 Patriots victory.
Jay-Z arrived with his eldest daughter, Blue Ivy Carter, who has attended multiple Super Bowls with her dad
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Rock icon Jon Bon Jovi, meanwhile, made a high-profile appearance at the stadium, continuing his long-standing association with the NFL as one of the most recognizable faces in music to regularly attend the league's biggest events
J Balvin seen on the field prior to Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi's Stadium
Billie Joe Armstrong of Green Day gave a peace sing as he walked on the field
Both teams entered this year's championship under new leadership, with the Patriots led by 23-year-old quarterback Drake Maye and the Seahawks by 28-year-old Sam Darnold.
Kickoff was set for 6:30 p.m. Eastern (3:30 p.m. local time) as Super Bowl LX lit up Silicon Valley.
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And while the action on the field was sure to deliver, the halftime show was already making headlines.
Fresh off a massive night at the Grammys, six-time winner Bad Bunny was tapped to headline the Super Bowl halftime show, just one week after taking home three awards, including Album of the Year for DeBí TiRaR Más FOToS.
The Puerto Rican superstar is expected to deliver a high-energy set celebrating Latin culture and tradition, pulling from his six-album catalog, with fans speculating about potential surprise guests ranging from Cardi B to Jennifer Lopez.
Bad Bunny is set to make history as the first Latin rapper to headline the Super Bowl halftime show - and the first performer to lead the show without singing a single song in English.
While the announcement sparked backlash from some conservative critics, the NFL stood firmly behind its decision.
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League commissioner Roger Goodell defended the choice this week, calling Bad Bunny 'one of the great artists in the world' and praising his ability to use the global platform to unite audiences through creativity and talent.