Jay-Z was ever the doting dad on Sunday as he brought his two daughters Blue Ivy and Rumi to the star-studded Super Bowl LX at Levi's Stadium in Santa Clara, California.
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The rapper, 56, beamed with pride while walking the sidelines with a stylish Blue, 14, ahead of the Seattle Seahawks vs. the New England Patriots showdown.
Blue looked like the spitting image of her famous mom, and at one point was pictured doing a joyful jump alongside her rarely-seen sister Rumi, eight.
The teenager showcased her fashion credentials in a trendy black oversized football jacket, accessorizing her look with a coveted $2,550 Balenciaga denim purse.
She completed the outfit with oversized jeans and tan boots.
Meanwhile, Rumi sported a white t-shirt with the number 60 on it, and a black skirt.
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Jay-Z, 56, was ever the doting dad on Sunday as he brought his two daughters Blue Ivy, 14, and Rumi, eight, to Super BowlLX at Levi's Stadium in Santa Clara, California
Blue was pictured doing a joyful jump alongside her rarely-seen sister Rumi, eight
Jay-Z kept it casual in a black hoodie paired with black pants and gloves.
He kept his eyes shielded with black sunglasses.
While her husband and daughters commanded the spotlight on the field, Beyonce seemingly opted to sit out the event.
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Celebrities flocked to the Bay Area for football's biggest night.
While Taylor Swift wasn't in the building this year after the Kansas City Chiefs failed to make it to Super Bowl LX, there was no shortage of star power filling the stadium.
Among the most buzzed-about arrivals was Kendall Jenner, who turned heads as she made her way through the stadium wearing a black crop top and jeans while heading toward a private suite.
Close behind her, Hailey Bieber was spotted walking into a suite bundled up in a chic white furry jacket, keeping things cozy and camera-ready amid the Super Bowl frenzy.
Kylie Jenner's ex Travis Scott was also in attendance.
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The rapper beamed with pride while walking the sidelines with a stylish Blue ahead of the Seattle Seahawks vs. the New England Patriots showdown
Blue was a dead ringer for her famous mom; (R) Beyonce pictured in 2001
The teenager showcased her fashion credentials in a trendy black oversized football jacket, accessorizing her look with a coveted $2,550 Balenciaga denim purse
She completed the outfit with oversized jeans and tan boots
Meanwhile, Rumi sported a white t-shirt with the number 60 on it, and a black skirt
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The proud dad was seen chatting with his daughter
Celebrities flocked to the Bay Area for football's biggest night
Jay-Z kept it casual in a black hoodie paired with black pants and gloves
And though the game is the most highly-anticipated of the year, there may be even more buzz surrounding the halftime show from Bad Bunny
He was spotted giving Jay-Z a hug at one point.
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And though the game is the most highly-anticipated of the year, there may be even more buzz surrounding the halftime show from Bad Bunny.
The 31-year-old Puerto Rican music superstar - born Benito Antonio Martínez Ocasio - will be performing a week after earning three Grammy Awards including the top prize Album Of The Year.
The announcement that Bad Bunny will perform was first made in late September, instantly placing the singer and rapper at the center of a political firestorm.
Within days, the choice drew sharp rebukes from high-ranking government officials who questioned the artist's past criticisms of U.S. immigration policies. He previously cited ICE agents as a reason he did not include any mainland US dates for his tour.
In October, Jay-Z, whose Roc Nation record label has organized the Super Bowl Halftime Show for years, defended his choice to have Bad Bunny perform at this year's spectacle.
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Speaking to TMZ, the rap icon - born Shawn Carter - addressed the controversy, telling the outlet, 'Don't let them fool you.'
NFL commissioner Roger Goodell didn't indicate that he had any hesitations about the choice of the Latin artist - born Benito Antonio Martinez Ocasio - to headline the biggest annual event in American sports.
Kylie Jenner's ex Travis Scott was also in attendance
He was spotted giving Jay-Z a hug at one point
Charlie Puth sang the national anthem and received a mixed reaction from fans
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'I'm not sure we've ever selected an artist where we didn't have some blowback or criticism,' he said.
'It's pretty hard to do when you have literally hundreds of millions of people that are watching. But we're confident it's gonna be a great show.'
Despite Goodell's insistence that the 'Dakiti' performer will be entertaining, that hasn't stopped other organizations from planning protests or alternate performances.
TurningPoint USA, the political group founded by late MAGA activist Charlie Kirk, is planning an 'All American Halftime Show' - saying the event will be 'celebrating faith, family and freedom'.

