Since his early death in 1977, he has continued to inspire the devotion of millions.
But Elvis Presley will be back in the building this year as a new immersive experience will allow fans to watch him perform on stage in the UK.
Using artificial intelligence and holographic projection, Elvis Evolution plans to take audiences through every step of The King’s life and career complete with a life-sized digital performing Elvis.
Layered Reality, the digital technology company behind the project, has gained access to never seen footage of the star and all his greatest hits from Authentic Brands Group, owners of the Elvis Presley estate.
Despite having never toured outside of North America during his career, Elvis’s opening AI show will touch down in central London this November, with tickets costing £60. A venue is yet to be announced.
Elvis will be back in the building this year in a new immersive experience that will allow fans to watch him on stage in the UK
No stranger to holograms, Elvis appeared alongside Ryan Gosling in Blade Runner 2049 (pictured)
The show will late travel to Las Vegas, Tokyo and Berlin.
Fans will have to wear headsets for some of the experience as well as make their way around different areas within the venue.
It follows the success of Abba Voyage, in which life-size avatars of the Swedish pop sensations perform as their human counterparts appeared in 1979, in a purpose-built arena in east London. The show made a £322.6 million turnover last year.
Initially planned to last two or three years, Abba Voyage is expected to soon have a London residency – which could inject £1 billion into the capital’s economy in the next six years. In November it announced ticket sales had passed 1.9million since it premiered in May 2022.
No stranger to holograms, Elvis appeared alongside Celine Dion in American Pop Idol in 2007 and alongside Ryan Gosling in Blade Runner 2049.
Elvis Presley in a recording studio. The King of Rock never toured outside North America during his career
And in his largest tribute yet a video collage that rendered him hundreds of times was projected during U2’s performance on the opening night of the Sphere in Las Vegas.
Meanwhile the 2022 Elvis biopic received seven nominations at the Critics’ Choice Awards, earned three nominations at the Golden Globe Awards and made a box office revenue of £288 million.
Andrew McGuinness, founder and chief executive of Layered Reality, said: ‘Elvis Evolution is a next-generation tribute to the musical legend that is Elvis Presley.
‘Elvis maintains superstar status globally and people around the world no longer want to sit there and passively receive entertainment – they want to be a part of it.’
