Advertisement
announced on Wednesday that her Comfy Collection is now available for purchase.
'Do what makes you naked ☁️ our comfy. @SYRN is now available :),' wrote the Eden actress in her caption.
'Smooth, flexible and made to feel barely there. Shop Comfy now on SYRN.com,' it was shared on the SYRN Instagram page.
In the new images to celebrate the release, Sweeney was seen in white lingerie that flashed her stomach, arms and legs while pulling off difficult yoga moves.
The Hollywood 'it' girl seemed very flexible in the carousel of photos.
Sydney Sweeney announced on Wednesday that her Comfy Collection is now available for purchase
Advertisement
'Do what makes you naked ☁️ our comfy. @SYRN is now available :),' wrote the Eden actress in her caption
Last week she posed in several selections from the SYRN line.
'Do What Makes You Naked the first @syrn comfy collection is almost yours ☁️ 3.4.26,' wrote the cover girl in her Instagram caption as hit the like button.
There was also a set of photos that were exclusively shared with InStyle ahead of the launch.
The 28-year-old wore a plunging cotton bra and matching cotton briefs. A black set was cleverly worn over a white set.
Her light blonde hair was worn a brunette tone with slight highlights around her face as she had on minimal glossy makeup.
Advertisement
The images of the actress were taken by photographer Jess Wasson in a studio.
Her lingerie line has been selling very well. Last month the star announced on her official Instagram page that the line 'sold out in HOURS!! We're working on a restock soon. I'm so grateful. I love you allll.'
The thespian has used clever marketing behind the launch as she posed for very sexy images and also pulled a stunt at the Hollywood sign.
This comes after news that Sweeney is reportedly looking to move into the beauty space.
Is celebrity-driven lingerie empowering real women or just fueling unrealistic beauty standards?
'Smooth, flexible and made to feel barely there. Shop Comfy now on SYRN.com,' it was shared on the SYRN Instagram page
Advertisement
In the new images to celebrate the release, Sweeney was seen in white lingerie that flashed her stomach, arms and legs
The cover girl added fuzzy white socks as she flashed a tan with pink nails
The Hollywood 'it' girl seemed very flexible in the carousel of photos
There was also a black-and-white collage of the jaw-droppingly beautiful photos
Here the two sets are seen in color
The actress is said to have filed a trademark application hinting at her future plans.
Advertisement
As reported by WWD, trademark attorney Josh Gerben has flagged a filing with the US Patent and Trademark Office from January 16 for Syrn in relation to skincare products, beauty care preparations and cosmetics.
The application is for an 'intent-to-use' filing, which means products could be in development, or the trademark is being filed to protect itself for the future.
No specific product names or innovations were detailed in the document.
Sweeney opened up about her mission for the brand, insisting she wanted to ensure every piece fits well and works on a 'beautiful range of body types.'
She told Cosmopolitan magazine: 'My designers are all women, and I have an amazing diverse team. My models are a beautiful range of body types. I'm always like: 'I want to see it on every body.' I can't be the only model. I need to make sure everyone feels really good in it ...
Here is one of the ads for SYRN which has already sold very well
Advertisement
'If I wouldn't wear it, I wouldn't want to make it.'
SYRN aims to rival Kim Kardashian's Skims and Rihanna's Savage x Fenty.
It comes in 44 sizes, and is split into four modes: Comfy, Playful, Romantic, Seductress.
Launching the brand, the actress explained: 'The secret is finally out ... this is lingerie you wear for YOU, no explanation, no apology. I wanted to create a place where women can move between all the different versions of who we are.
'I love working on cars, I go water skiing, I'll dress up for the red carpet then go home to snuggle my dogs. I'm not one thing, no woman is.'
Advertisement




