Sam Neill’s Wine Sales Surge After His Passing

's legacy is living on in an extraordinary way, with heartbroken fans snapping up his beloved wine label in record numbers and donating to the causes he championed following his death.

The Jurassic Park star died on July 13, aged 78, from .

Rather than sending flowers, Neill's representative Philip Grenz urged admirers to honour the late actor by supporting the charities and causes he was passionate about.

Many have now chosen to toast the screen legend with a bottle of his acclaimed Two Paddocks wine, produced from his vineyard in 's Central Otago region.

The response has been nothing short of remarkable.

National retailer Liquorland revealed sales of Two Paddocks pinot noir skyrocketed by an astonishing 1,828 per cent, with the wine jumping from the chain's 423rd bestselling bottle to fifth place in the days after Neill's death.

Boutique wine stores also struggled to keep the label on their shelves.

Regional Wines in Wellington sold out of its entire Two Paddocks stock on the day Neill died, while Moore Wilson's reported selling five times its usual volume.

'Customers have shared plans to enjoy Sir Sam Neill's movies with a glass of his pinot noir,' Moore Wilson's general manager Amanda Thompson told The Guardian.

'Others are stocking up the cellar, and some of the cafes and restaurants were putting up a blackboard special to celebrate his life.'

Neill's passion for winemaking was well known among friends and colleagues.

The actor produced pinot noir, riesling and rosé under the Two Paddocks label and was renowned for generously donating bottles to charity auctions and sharing them with family and friends.

Two Paddocks general manager Jacqui Murphy said the actor would have been deeply moved by the public response.

'I'm sure he would regret the reason they needed to do this, but he talked about wine being about conviviality, connecting people,' she said.