Rihanna Sizzles in Strawberry Lingerie for Savage x Fenty

was sure to set pulses racing as she slipped into sexy strawberry-print lingerie to promote her  underwear line.

The singer, 38, looked incredible while pulling off a number of sultry poses in a daring video shared on social media on Tuesday amid the release of her latest product.

Proving to be her own best advertisement, Rihanna expertly worked the camera as she posed this way and that in the skimpy pink two-piece that showcased her killer curves. 

The bralette and full briefs featured a lace trim and a bold strawberry design throughout, as well as the branding for the lingerie line. 

The Umbrella hitmaker, who accessorised with gold and diamond jewellery, seductively tussled her flowing auburn locks in the video, while various shots zoomed in on her figure.

Unsurprisingly, scores of Rihanna fans rushed to the comments on Savage x Fenty's Instagram post to heap praise on the Bajan beauty, with one even questioning if her partner A$AP Rocky can fight amid the adoration for the star.

The sizzling shoot comes a week after Rihanna marked a special milestone - her first

Rihanna and her partner , 37, certainly have their hands full with three children under the age of five. 

The couple share son RZA - who recently turned four - in addition to son Riot Rose, two, and daughter Rocki Irish Mayers, eight months.  

The singer's role as a mother was a hot topic earlier this month as she unveiled an incredibly unique tribute to her children in the form of a tattoo.

She unveiled a fresh new inking at the Met Gala - comprising scribbles drawn by her three children featured on the back of her knee.

Celebrity tattoo artist Keith Scott 'Bang Bang' McCurdy documented the session with the A-lister on Instagram.

The 40-year-old New York based artist even showed off the inspiration for the piece as Rihanna's children's scribbles were on a piece of paper with stickers from Nickelodeon animated series Paw Patrol on it.

Rihanna seemed pleased with her thoughtful tattoo as she could be seen taking a good look at it in a mirror while rocking a pair of tiny black shorts.

No doubt motherhood is very important to the megastar as she got emotional about it, gushing over her growing children during an interview with Extra back in December.

She told Extra: 'The babies are amazing. They're all getting bigger, and I cannot take it. My sons - oh, my God! - their faces are changing. Their necks are getting longer. I love it.'

And Rocky said their children are as 'cute as ever', while RZA and Riot are 'getting along' better than he expected.

The rapper said: 'I'm surprised that the older two getting along as much as they are, you know? Usually, you know, for them to be so close in age, they fight a lot, but... happy family.'

While he admitted their older sons occasionally get 'a little jealous' of their newborn sister, he made it clear there's nothing but love in the household.