Pip Edwards has left P.E Nation, the athleisure brand she co-founded, to go back to her fashion roots.
The Sydney fashion designer and socialite, 44, on Monday announced her shock return to Ksubi, the Aussie streetwear brand she helped build with her ex Dan Single two decades ago.
The news comes just weeks after the P.E Nation co-founder made the shock announcement she was leaving her post as Creative Director of the popular athleisure label.
‘As fate would have it, today I’m announcing my return to Ksubi as Creative Director—a true full-circle moment,’ Pip captioned her announcement, which included a photo of herself posing with Ksubi CEO Craig King in black denim and a plain white T-shirt.
‘From its inception, Ksubi has been at the core of the global cultural zeitgeist, thriving at the intersection of where fashion, art, and music meet,’ Pip continued in her caption.
‘Having been part of the original crew 20 years ago, I’m so excited to join the talented team at Ksubi once again and contribute to their already impressive global success. Pip ++.’
Pip’s inner circle of influential designers, models, and media personalities, flocked to the comments to congratulate her.
P.E Nation co-founder has left her own brand to return to the Creative Director role of Aussie fashion label, Ksubi
Pip called the return to Ksubi after 20 years ‘fate’ in the announcement
The news comes just weeks after the P.E Nation co-founder made the shock announcement she was leaving her post as Creative Director of the popular athleisure label
Melbourne model and ‘Queen WAG’ Bec Judd wrote: ‘How good! I still have my Ksubi jeans from 20 years ago.’
‘Amazing!!!!!!,’ Pip’s bestie and KIIS FM radio presenter Jackie O Henderson commented. ‘Sooooo happy for you my beautiful girl. What a team.’
‘How wonderful,’ Australian journalist and podcast host Jess Rowe said, with a string of heart emojis.
Kendall Jenner and Gigi Hadid’s celebrity stylist Dani Michelle added: ‘OMGGGG RUNNING TO KSUBI NOWWW’ .
Pip’s ex-husband Dan Single founded the edgy denim brand, then known as Tsubi, with his friends Gareth Moody and George Gorrow in 1999.
Pip’s ex-husband Dan Single founded the edgy denim brand, then known as Tsubi, with his friends Gareth Moody and George Gorrow in 1999. The group opened their first Bondi shop in 2004 with the help of then-singer Sophie Monk
In 2004 she was hired as a ‘sexytary’ and the unusual position proved to be the opportunity of a lifetime for Pip, who famously once rocked a mullet-and-rat’s-tail hairstyle while opening Tsubi’s first store in Bondi Beach.
Joining the company would change her life in more ways than one – as not only did she rise up the ranks of Ksubi to become a lead designer, but she also fell in love with Dan and welcomed a child with him, now 17-year-old Justice Single.
Dan now works as a DJ in Byron Bay and is a well-known face on the town’s social circuit, going by the stage name ‘Dangerous Dan’ when he plays sets at local nightclubs and festivals.
Dan and Pip were once the Australian fashion industry’s ‘It’ couple, but split in 2008.
The co-parents shut down speculation they had rekindled their romance in 2022, after the pair were spotted’ ‘spending a lot of time together’ at the Paco Rabanne dinner for Australian Fashion Week.
Ksubi fashion designer Dan Single and Pip Edwards were the Australian fashion ‘It’ couple in the early 2000s, pictured here on the red carpet for the 2008 ARIA Awards
The fashion designer, 44, shared the news on Instagram on Monday with these photos, as she posed with Ksubi CEO Craig King and modelled a pair of Ksubi jeans
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