North West Rocks Face Piercings Amid Backlash

's daughter North was sporting 'face piercings' on a shopping spree following the backlash she faced over risky finger studs.

Yet the facial 'piercings' are simply temporary stickers which give the illusion of studs. 

The latest fashion statement is a shrewd move as blue-haired North, 12, is promoting her debut new single, Piercing On My Hand. 

She recently performed it on stage with her father , 48, at his City concert last month. 

The comments section went wild with people calling her parents irresponsible for letting North have so many piercings. 

But others noticed they are not all real and wrote: '2 piercings & the rest are glued on, how yall don’t see this. I would hate to be a celebs kid ngl. I absolutely loved being a child.'

Another wrote: 'I see a Superstar in the making ❤️❤️❤️ Keep living unapologetically.'

The youngster, whose presence online has increased with the launch of her Instagram account, previously showed off what appeared to be a piercing going through the bridge of her nose.

The Daily Mail has learned that the tween is wearing a piercing sticker, which is a temporary, adhesive piece of jewellery designed to mimic the look of a real bridge piercing.

Back in November, the showcased a similar , for which she received backlash.

The facial accessory is the latest for the youngster, whose ever evolving style is unmistakably bold.

In late December, she showed off a custom-made set of grillz by celebrity jeweler Johnny Dang.

And in recent days she's swapped out the set for a pair black grillz designed by the influencer Sukii Baby.  

North is set to launch her own fashion and jewellery brand.

The preteenwill be carving out her own space in the fashion industry and has her famous mother's full support.

Kim, 45, has already filed three trademark applications for the new line, called 'NOR11', across multiple categories, according to The Sun.

The brand's name, NOR11, appears to be a combination of the first three letters of North's name along with the age she was when she first came up with the line.

One trademark was for clothing and accessories, including dresses, footwear, hats, and stockings.

Another one was for watches and jewelry, such as bracelets, necklaces, earrings, and rings.

A third trademark was for a variety of bags, including handbags, wallets, and cosmetic cases.

Records show the trademark applications were filed by KimYe's Kid Inc., which was incorporated in California in August 2023.

Despite the company's name paying homage to both parents, it appears the Gold Digger rapper has little to no involvement in the budding empire.

As per State of California records, Kardashian is listed as the only officer.

The brand's registered office belongs to business manager Lou Taylor, who famously oversaw the affairs of pop princess Britney Spears.