Her husband Wayne Rooney is said to be ‘fighting to keep his job’ as head coach of Plymouth Argyle where he is thought to earn £500,000-per-year.
But Coleen Rooney has got yet another master plan to pump some extra cash into the Rooney household after landing her first big payday since I’m A Celebrity.
Ahead of heading Down Under, Coleen, 38, signed a mega deal with wellness brand Applied Nutrition, and was taking the brands collagen capsules everyday – which she brought into the jungle as her ‘luxury item’.
Her stint on the ITV series, where she made it to the final and finished as runner-up to winner Danny Jones, will undoubtedly help to boost sales.
Her adoring fans watched her get into the famous jungle shower – while other celebrities were reluctant to embrace the cold – and keep up her fitness routine with daily body weight squats.
The WAG is far from the first star to enter the wellness space, with Gwyneth Paltrow famously founding her GOOP empire which is now valued at $250million.
Coleen Rooney has got a master plan to pump some extra cash into the Rooney householf after landing her first big payday since I’m A Celebrity
Ahead of heading Down Under, Coleen, 38, signed a mega deal with wellness brand Applied Nutrition, and was taking the brands collagen capsules everyday
Her stint on the ITV series, where she made it to the final and finished as runner-up to winner Danny Jones, will undoubtedly help to boost sales.
Holly Willoughby has also entered the industry with her lifestyle brand Wylde Moon while Sam Faiers has created skincare brand Revive Collagen.
Coleen now looks set to earn a big payday from her new deal which comes after she showed off her incredible figure while on the ITV show.
Speaking to the Daily Mail, Coleen told how instead of her usual Reformer Pilates workouts, she settled for bodyweight squats in the jungle.
She said: ‘At home every morning when I’m in the shower I do squats. I get up before the kids get up and I’ll do a routine of squats and I know if I’ve got them done I can carry on.
‘I would also do a few gym sessions and Reformer Pilates but in the Jungle, obviously, it was my squats.’
Meanwhile, pressure is growing on Wayne Rooney after his Plymouth Argyle side suffered back-to-back thrashings at the hands of Bristol City and Norwich.
Plymouth currently sit 21st in the Championship following a 4-0 loss at Ashton Gate on Saturday.
That defeat came just four days after the Devon outfit were beaten 6-1 at Carrow Road.
Coleen is far from the first star to enter the wellness space, with Gwyneth Paltrow famously founding her GOOP empire which is now valued at $250million
Holly Willoughby has also entered the health and wellness space with her lifestyle brand Wylde Moon
Sam Faiers has created skincare brand Revive Collagen
In total, since taking over at Home Park in May, Rooney has overseen 20 games as Plymouth boss, winning five, drawing five and losing 10.
According to The Telegraph, Rooney is now fighting for his future and Plymouth’s next two games are said to be crucial to whether he stays or goes.
Plymouth’s next two fixtures are both at home – against Oxford on Saturday and then against Swansea on December 10.
But Coleen’s future earnings will provide a boost for the Rooney household as Brand and Culture expert Nick Ede predicted she could bank £2million after I’m A Celebrity.
He told MailOnline: ‘Coleen has really shown the UK who she is and its been refreshing to see what a great personality she is.
‘She has already successfully had her own documentary on Disney+ and with her love for fashion and family I can see her being offered her own show or presenting jobs too.
‘With over one million followers she can command good money for promoting on her platform and with her honest and down to earth approach she will be offered a lot for endorsements.’
Coleen’s husband Wayne Rooney reportedly has just two games to save his job at Plymouth Argyle
Rooney saw his Plymouth side lose 4-0 to Bristol City at Ashton Gate on Saturday afternoon
During her time in camp, Coleen gave viewers a glimpse into her routine as she slipped away from her campmates to do some squats.
Speaking in the Bush Telegraph, Coleen admitted: ‘I wake up really early so I pretty much try and keep the routine that I do back home.’
She added: ‘I try and sneak off to do them on my own. I usually do squats in the shower!’
Coleen, who already holds a stake in the company, is in line to make a fortune from her investment.
A source told The Sun: ‘There is a huge PR campaign planned around her work with Applied Nutrition. In fact, a major TV advert was recorded before she went into the jungle and it is set to air on prime time TV early in the new year.’
It comes after Coleen will reportedly earn big bucks if she agrees to bring her iconic TV show back after 16 years off screens.
ITV are said to be desperate to snap up the WAG to host television shows following her successful stint on I’m A Celebrity, which saw her finish second behind winner Danny Jones.
The broadcaster has offered her a big-money deal, which will apparently include the comeback series of Coleen’s Real Women.
The show, which originally aired on ITV2 back in 2008, saw Coleen tasked with finding naturally beautiful women to be the face of major brands.
A source told The Sun: ‘ITV really want to sign Coleen up after the jungle and have offered her all kinds of shows, including bringing back Coleen’s Real Women, which she loved making.
‘They really want to snap her up before another big money deal tempts her away from ITV.’
Speaking to the Daily Mail, Coleen told how instead of her usual Reformer Pilates workouts, she settled for bodyweight squats in the jungle
Coleen has been tipped to become ‘ITV’s new golden girl’ after winning over a legion of fans during her time in the jungle.
The Sun also reported that she’s been eyed up for slots on Loose Women and This Morning.
A source told the newspaper: ‘Coleen’s return to public life following the Wagatha Christie trial was carefully orchestrated — and it has more than paid off.
‘When she was in the jungle, she was being touted as ITV’s next Holly Willoughby and the offers have already started flooding in. But there is one deal on the table that has really piqued her team’s interest.
‘Given Coleen’s love of the Loose Women show too, the team want her secured on their guest roster, with a view of finding something more permanent for her.’
The wife of Wayne Rooney opened up about feeling ‘uncomfortable’ for the first few days on I’m A Celebrity… Get Me Out Of Here!
It comes as Coleen has been tipped to become ‘ITV’s new golden girl’ after winning over a legion of fans with her time in the Jungle (pictured with Danny Jones)
The Sun also reported she’s been eyed up for a slot on Loose Women and This Morning
Coleen revealed that for the first few days in camp she felt a bit on edge – however assured that her fellow campmates made her feel more comfortable
But she has now admitted she initially thought she’d be ‘too quiet’ to compete with all the big personalities.
She also revealed that for the first few days in camp she felt a bit on edge – however she stressed that her fellow campmates soon made her feel more comfortable.
Speaking to the Daily Mail, Coleen said: ‘It didn’t really come across in the edit at all, but those first days were slightly, a bit uncomfortable perhaps because of the personalities.
‘It wasn’t uncomfortable. They made it comfortable. It was just me sitting back and looking at camp and thinking, I was quieter than everyone else. That was it.’
Coleen added: ‘Do you know what, I was just myself and that was the thing going in there.
‘The first week I just thought, I can’t see me, not me lasting as a person, but me going all the way because I was just me. And we had loads of personalities in there who were great and I got on with.
‘But they were performers, singers, dancers, comedians. I felt like I was at times just sat there thinking, what do I bring with me?
‘But obviously people enjoyed her and wanted me to stay in there longer and see a bit more of me.’
