Molly Maes Makeup Artist Sparks Beauty Brand Surge

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's make-up artist turned to a budget-friendly beauty brand for her latest Adidas campaign - and now their products are flying off the shelves. 

Australian beauty brand MCoBeauty launched in Superdrug stores across the UK last year, bringing its high-end inspired make-up and skincare to the high street at affordable prices.

Founded in 2020 by entrepreneur Shelley Sullivan, the brand quickly dominated the Australian beauty market with its viral 'dupes', before building a loyal following in the US. 

And now, it's making waves in the UK. Dubbed 'The dupe brand', MCoBeauty is known for offering high-performing lookalike products at a fraction of the price of luxury favourites.

Now, even Molly-Mae, 26, is getting behind the beauty brand, as she achieved her flawless campaign look using two of the brand's hero products, both priced at just £12.

During the photoshoot, Molly-Mae's makeup artist finished her look with the MCoBeauty Miracle Flawless Pressed Powder. 

Priced at an affordable £12, the popular beauty product is a blurring, mattifying powder which sets makeup with an undetectable finish. 

The powder, also available in a range of shades to find the perfect shade for you, gives a long-lasting skin-like finish, while its formula has been enriched with rose flower extract and sweet almond oil. 

Molly-Mae then set her powder with the MCoBeauty Miracle Flawless Setting Spray, which also retails for just £12.  

The flawless setting spray is a multi-purpose mist that locks makeup in place and helps melt other products into place for a long-lasting, 'lived in' look.

The MCoBeauty Pressed Powder and Setting Spray combo extends the wear of makeup, delivering a complexion you can trust to last throughout a long day in front of the camera.

Molly-Mae has previously worn the brand thanks to her go-to make-up artist, Hollie Flynn, who regularly uses the range on her, and she's not the only one impressed.

Since launching in the UK, the brand has racked up glowing reviews from shoppers, with many praising its high-end results without the designer price tag.

One review of the flawless pressed powder read: 'I put this powder on top of my makeup at the end of my makeup routine and it perfectly blends it together without making my makeup look cakey. It's also really good for brightening the under eyes.'

While another review read: 'This is a lovely face powder. Goes on a dream and gives a flawless finish. I got the light. It is very light but suited me. Good price too. I would definitely recommend. Super fast delivery also.' 

Another read: 'This is a lovely powder, in a great compact. I can use it sparingly and get beautiful coverage. It creates a flawless finish. Definitely recommend.' 

Meanwhile, another review of the setting spray read: 'This is without doubt, one of the best setting sprays I have used.

'It smells beautiful but is not overpowering and does not overwhelm any perfume you wear, the mist is exactly that, a mist, no spitting or splashing, just even coverage and fast dry time. I have purchased multiple spares and will continue to do so.'

While a second read: 'When I tried this in Australia, I bought another bottle to come home with me. I'm so glad it's now available in Superdrug. Now I don't have to spend a fortune on a spray and this works wonders. Makes me glowy and sets makeup perfectly.'