Molly-Mae Hague gathered all of her best gal pals, including a host of Love Island alumni, for a lavish VIP pop up on Friday night to celebrate her new clothing line Maebe ahead of its launch next week.
The 25-year-old influencer and reality TV star looked stunning in a black knitted cardigan and wide-leg trousers for the event, which took place at The Stables in London.
She swept her long blonde tresses back into a neat bun and accessorised with chunky gold hoop earrings.
Molly-Mae looked ecstatic to be showcasing her new business venture to her nearest and dearest, and shared a slew of snaps to Instagram to commemorate the occasion.
Friday’s exclusive preview was for invited press and influencers, before the shop open its doors to the public on Saturday, giving her fans a chance to experience Maebe firsthand.
Molly-Mae Hague gathered all of her best gal pals, including a host of Love Island alumni, for a lavish VIP pop up on Friday night to celebrate her new clothing line maebe ahead of its launch
The 25-year-old influencer and reality TV star looked stunning in a black knitted cardigan and brought along her daughter Bambi for the event, which took place at The Stables in London
Molly-Mae’s close friend and fellow former Islander Maura Higgins was in attendance, alongside the likes of Zara McDermott and Tayla Blue.
The preview event featured rails full of clothing, candles, floral displays and a photo wall.
There was also a Joe and the Juice bar available for guests to get their hands on a refreshing drink.
Maura, 33, posted a selfie with the caption ‘Girls night,’ before sharing a snap from inside the venue and gushing about how proud she is of Molly-Mae.
The former Islander, who has recently been romantically linked with Strictly star Pete Wicks, looked gorgeous as she headed out in a pastel linen shirt.
And the ITV reunion didn’t stop there, with Zara, 27, also sharing on socials the ‘beautiful evening’.
The social media personality looked glam as ever in a white blazer vest teamed with blue jeans, as she posed for mirror selfies with influencers Tayla Blue and Perrie Sian.
She also posted a sweet black and white snap with YouTuber Hattie Smith as they enjoyed the exclusive event.
She swept her long blonde tresses back into a neat bun and accessorised with chunky gold hoop earrings
Molly-Mae looked ecstatic to be showcasing her new business venture to her nearest and dearest, and shared a slew of snaps to Instagram to commemorate the occasion
Maura, 33, posted a selfie with the caption ‘Girls night,’ before sharing a snap from inside the venue and gushing about how proud she is of Molly-Mae
Tonight’s exclusive preview was for invited press and influencers, before the shop open its doors to the public on Saturday
The social media personality looked glam as ever in a white blazer vest teamed with blue jeans, as she posed for mirror selfies with influencers Tayla Blue and Perrie Sian
She also posted a sweet black and white snap with YouTuber Hattie Smith as they enjoyed the exclusive event
Guests enjoyed a chic and immersive experience designed to reflect the brand’s aesthetic, with the opportunity to shop the collection before anyone else and hear from Molly-Mae about how she brought this vision to life.
Attendance for the event was ticketed, but further details about maebe, including a first look at the full collection and launch information, will be revealed soon.
The reality star recently revealed her ‘secret project’ maebe with a black and white behind the scenes video, where she teased the debut collection.
Eager to give back to her fanbase, who she has thanked in recent weeks for their support following her painful split from fiancé Tommy, Molly has teased a new announcement, which will be revealed tomorrow at 7:30pm.
The mother-of-one says her legions of followers will be given the chance to be involved with her fashion launch in a move she has never done before.
Since, MailOnline has revealed the newly designed pieces, which fans of Molly will be adding to their wish list, include ‘The Ultimate Blazer’, previously worn by the star herself on her Instagram.
After secretly showcasing her new line in June, posting an image to her Instagram profile which amassed over 160,000 likes, Molly told MailOnline: ‘The Ultimate Blazer is my absolute favourite, it’s the piece when we were designing the collection that I have been the most excited about.
Guests enjoyed a chic and immersive experience designed to reflect the brand’s aesthetic
There was also a Joe and the Juice bar available for guests to get their hands on a refreshing drink
Attendance for the event was ticketed, but f urther details about maebe, including a first look at the full collection and launch information, will be revealed soon
Attendance for the event was ticketed, but f urther details about maebe, including a first look at the full collection and launch information, will be revealed soon
The former Love Island star has focused on work following her breakup from Tommy, who is the father of her one-year-old daughter Bambi
‘The quality is beautiful and it’s a piece I know I will wear again and again.’
A source close to the former Love Island star added: ‘Molly will be announcing something super exciting, which will give everyone a chance to be involved in the launch.
‘This is a move Molly has never made before and fans don’t have long to wait, with her next announcement due on Thursday evening at 7:30pm.’
MailOnline revealed Molly will be primed for a huge payday following the launch of maebe, which comes weeks after her breakup from Tommy Fury.
The couple, who share one-year-old daughter Bambi, were together for five years before Molly announced they had called it quits last month.
But in a shock U-turn, it has been claimed the couple could reconcile, with sources revealing they have been growing close again during evenings spent together at their Cheshire home.
Molly’s brand, maebe, which is an amalgamation of her name and daughter Bambi, has been in the making for two years, with the first collection set to go live on September 29.
Molly-Mae Hague stuns in a first look image of her new clothing label which is set to boost her bulging bank balance
Since finding fame on Love Island in 2019, Molly has become arguably the most successful former contestant ever.
As well as having an enormous fanbase across multiple platforms, she became the creative director of fast-fashion brand PrettyLittleThing, and as the founder of her fake tan line Filter, earned millionaire status in her own right.
Her entrepreneurial acumen has seen her collaborate with brands such as Beauty Works, Look Fantastic and Marks & Spencer, with Molly now taking on the role of founder.
