Lucy Watson Profits from Pregnancy Amid Casts Financial Struggles

Lucy Watson is the latest star to jump on the trend of monetising her pregnancy after announcing the news in a sponsored post.

The reality star, 35, shared that she was expecting her second child with husband James Dunmore on Thursday evening by sharing a slew of sweet snaps showcasing her baby bump. 

Yet alongside the heartfelt images was a rather corporate message, with Lucy captioning the post: 'our family is growing.

'AD nothing prepares you for seeing that word, thank you to @clearblue for giving us that moment of clarity.

'Clearblue®️ Pregnancy Test with Weeks Indicator. So sensitive it detects low levels of the pregnancy hormone, so you can test (even) before your expected period. 80% of pregnant results can be detected 4 days before your expected period (5 days before your missed period). #clearbluepartner'. 

The post raised eyebrows among her fans, with one noting: 'I love that you needed that test, what with the bump and scan pic. Congratulations, beautiful news.'

Yet she is far from the only star to have monetised her pregnancy reveal with a paid partnership, with her younger sister Tiffany, 32, also turning the news she was expecting a second child into a money making opportunity. 

Announcing her pregnancy with son Heath last year, Tiffany penned: 'A best friend for Jude. Blessed to say we are growing our family.

'Thank you @clearblue for providing me with clear results! Not only did the Pregnancy Test with Weeks Indicator confirm I was pregnant, but it also revealed how many weeks it had been since conception (displayed as 1-2, 2-3, or 3+ weeks). #AD #ClearbluePartner'.

The year prior, co-star Emily Blackwell also partnered with Clear Blue to share she was expecting her first child. 

Lucy's post comes as the finances of her Made In Chelsea co-stars have come under scrutiny. 

This week, , revealing he spent around £500,000 on IVF and surrogacy in his journey to fatherhood.

The reality star 39, told the Daily Mail that he sold his former home to fund treatment with husband Gareth, 37, before the couple welcomed twins Apollo and Cosima via surrogacy in July 2023.

In an exclusive interview, Ollie described the emotional toll of their path to parenthood, including the loss of six pregnancies, which contributed to significant financial and personal strain.

The couple also faced further delays during the Covid-19 pandemic, which extended their efforts to conceive and build their family.

Following the sale of his property and substantial fertility-related costs, Ollie and Gareth moved into a £4million four-bedroom Chelsea home, where they later accrued £25,000 in unpaid rent before being forced to vacate the property in February.