Jimmy Bullard Slams Jake Quickenden Amid Bullying Row

He had been teamed up with Adam, and saying the words meant both men would be going home. 

It caused Adam to lose his temper, and he was seen on screen calling Jimmy a 'p****' and using the F-word several times. 

Adam was able to stay on the show regardless, causing people to brand the show a fix.

During the live final, Jimmy claimed the exchange with Adam was much worse than shown, claiming Adam also used the C-word and was 'aggressive, abusive and intimidating.'

Host Ant, 50, insisted that what was televised was a 'clear representation of what happened' but some bits were omitted because they were 'unbroadcastable.' 

Jimmy claimed he had said: 'I'm A Celebrity Get Me Out Of Here, losing his place on the show because he needed to leave for personal reasons but still wanted to get his full fee. 

He said: 'When we went down to trial, it was originally for stars, so then I chose Adam when it was for stars. Then you sprung a big lightbulb moment in my head when you said the bottom two get to go home.

'So I didn't choose Adam after that, I didn't know anyone was going home, I thought it was for stars.'

He claimed someone on production and asked about the terms of his contract, and claimed he would only get a percentage of his payment if he quit while in camp, but would get the whole amount if he did it during a trial.

But fuming about how the scene was edited, Jimmy fumed at Ant and Dec: 'What I don't stand on is someone being abusive, aggressive and intimidating. Youse were there, you had front row seats. You didn't show none of that.

'You didn't show any of the C-bombs, it's a liberty.'

Ant argued: 'The reason we didn't air the C-bomb is because that is unbroadcastable. I was there and I didn't think it was intimidating. I was there Jim.'

During Adam's opportunity to speak, he said: 'I take full responsibility for my actions and yes emotions were definitely running high in that moment.

'I have nothing but love for Jimmy in that moment. I have apologised to Jimmy on numerous occasions and I do take everything that he is saying into account and the only thing I can do is apologise.

'That is not how I want to show myself off and I have never shown myself off like that before or after that. I do apologise Jimmy.'

'Funny way of showing it', David interjected before Ant and Dec furiously told him to stop interrupting.

David continued: 'I like to say how I see it, I like to keep it real and what I have seen is a lot of editing to make this poor guy [pointing to Adam] the victim so the people will support him.

'We all had banter back and forth, a lot of it was cut out from their side. But I think it is time for the truth.'

Storming off stage, Sinitta yelled at the audience: 'Guys, you weren't there, I was there and it was aggressive and abusive, we were shaking.'

Jimmy shouted in the background: 'You can't be aggressive, abusive and intimidating, it doesn't matter if Adam said sorry. 

'I will not take you [Ant] saying it wasn't aggressive, abusive and intimidating, you can't say that. Show it, let everyone watch it, let's play it now!'

Ex-Tottenham Hotspur manager and former I'm A Celebrity winner Harry Redknapp, 79, when challenged by Jimmy for a response, demurred and stayed silent.

The confrontation finished with Ant telling Jimmy: 'Right, let's leave it there. We'll agree to disagree.'

The hosts, usually implacable, appeared to almost lose their temper at times - with Ant telling both Bullard and Haye: 'You weren't there.'

David had also confronted Adam and questioned whether he 'deserved to win after calling Jimmy the C-word' in South Africa, causing Gemma to put her arm across him and tell him to shut up. 

'Yeah after that challenge I do think I deserve to win', Adam proudly replied.

'Don't you think you should ask Jimmy whether he thinks he deserves to win?', David added. 'Because there was a lot of that stuff cut out of it. Listen, I've got nothing but love for Jimmy, I think it was just... Adam plays the victim.'

Dec hit back: 'David, you were gone. You weren't even there!'

Adam added: 'Will you just let the finalists talk?' as Gemma put an arm out to hold David back while the studio erupted into chaos.

It has been reported that Jimmy is said to be planning to take legal action against ITV and was using the finale to build up evidence.