Influencer Criticized for Bali Trip with Kids

Jade Brycki (née Tunchy) has copped backlash after she shared a wholesome post about taking her two young children to Bali for a holiday.

The influencer, 31, who shares Fletcher, one, and Harvey, six months, with her husband Lachi Brycki, uploaded a sponsored video with Luxury Escapes to Instagram on Tuesday.

In the clip, she could be seen showing off the highlights from her lavish getaway with her young family, including clips of her two baby boys enjoying their 'first' holiday. 

'People say not to waste time and money travelling because the boys are so young and won't remember it,' Jade wrote in the caption of the video.

'But I think these years shape them so much more than we know. 

'The way they're exploring new places, interacting with people from different cultures and experiencing different things - you can never have too much of that.'

Jade then went on to tag Luxury Escapes and The Apurva Kempinski Bali, where she and her family stayed, before indicating the clip was an 'ad'. 

The post was later reshared by Instagram watchdog Influencer Updates AU.

'The irony of this caption. Jade is saying the time and money spent on a holiday with children is worth it. But it's an ad so likely the holiday was free,' they wrote. 

A contra deal is a common form of marketing where a brand will pay an influencer for promotional material, often with free items, exclusive experiences, or perks.

However, it is unclear if Jade entered into a contra deal with Luxury Escapes or if she was paid to film and upload the video. 

Daily Mail has reached out to Jade and Luxury Escapes for comment.  

Jade

The influencer, who already shares one-year-old son Fletcher with her husband, Lachi, took to Instagram to share the happy news.