Heidi Klum and Leni Face Backlash in Lingerie Campaign

Heidi Klum and Leni Face Backlash in Lingerie Campaign

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and her daughter Leni have posed together for yet another lingerie campaign after being branded 'inappropriate' by fans.

The German-American model, 52, and her daughter, 21,  

The campaign received a lot of backlash at the time as fans - but Heidi and Leni went on to pose for multiple other shoots in the years that followed. 

Now the pair have yet again modelled for the underwear brand as they  launched their The Art of Italian Lingerie campaign. 

Heidi posed in two bright pink looks, a lace set featuring a wired bra and sheer briefs and a racy bodysuit. 

Meanwhile Leni wore a baby pink lace balconette bra featuring a cherry pattern, with a matching satin shirt and shorts set.  

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Heidi Klum and her daughter Leni have posed together for yet another lingerie campaign after being branded 'inappropriate' by fans

Now the pair have yet again modelled for the underwear brand as they launched their The Art of Italian Lingerie campaign

In another look, Leni again wore a set in the cherry pattern but this time opted for a longline lace bra and knickers.  

The new @intimissimi special collection is out now, and so is our campaign! @heidiklum #intimissimi #theartofitalianlingerie

Heidi has appeared in a string of campaigns with her daughter Leni, but the pair have brushed off previous comments that labeled their joint lingerie shoots as 'inappropriate.'   

The pair have previously hit back at backlash from fans, with Leni telling PEOPLE: 'A lot of people are like, "Oh, I don't know about mom and daughter doing this together".

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'But for us? I'm proud of my daughter. She's fine with me like that.'

Heidi also made it clear that body confidence runs in the family, noting that she's always been comfortable in her own skin. 

'I've always been very open with my body,' she explained. 

'When I'm suntanning in the backyard, I might not have a top on. I'm European… my kids don't know me any other way.'

She added that their family doesn't view nudity through a hypersexualised lens. 

The TV personality and her daughter donned nude-colored, cashmere knitwear for their first Intimissimi campaign together at the time.

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Leni, Heidi's daughter with Italian businessman Flavio Briatore, was  

Heidi posed in two bright pink looks, a lace set featuring a wired bra and sheer briefs and a racy bodysuit

The German-American model, 52, and her daughter, 21, stunned fans back in 2022 when they posed together in lingerie for brand Intimissimi for the first time

Meanwhile Leni wore a baby pink lace balconette bra featuring a cherry pattern, with a matching satin shirt and shorts set

In another look, Leni again wore a set in the cherry pattern but this time opted for a longline lace bra and knickers

Although Leni was offered modelling gigs throughout her childhood, Heidi held off on allowing her to until she felt her daughter was ready. 

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Leni officially began modeling in 2020.

Heidi's decision to wait until Leni was 'old enough' was rooted in her desire to protect her daughter from the pressures of fame - though clearly, Leni has since caught the modeling bug.

It comes after Heidi  

The pair have posed for a sweet photo shoot with ELLE Germany, with Henry, 20, telling the publication that prior to launching his fashion career he would spend hours 'hunched over his computer' playing video games.

Heidi and Henry were dressed in an array of matching looks as he shared his hopes of following his mother into the fashion world.

The budding fashion star is Heidi's son from her marriage to musician Seal, 62 and the pair, who are no longer together, also share son Johan, 19 and daughter Lou, 16. 

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Henry shared the main piece of advice he's been given by Heidi, saying: 'To pay attention to my posture. 

'I like video games and used to constantly sit hunched over the computer. But my mother also instilled a lot in me regarding self-confidence.'

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