Hailey Bieber made a stylish entrance in Sydney on Thursday as she stepped out to launch her cult beauty brand Rhode at the MECCA Sydney store on George Street.
Advertisement
The model, 29, rocked a striking look in an all-black power suit ensemble that hugged her flawless figure and showcased her toned midriff.
She wore a tailored black blazer with just one button fastened, paired with matching black trousers, creating a chic and powerful silhouette for the exclusive event.
Her glossy brunette hair was worn loose around her shoulders, and she completed the look with minimal accessories as she beamed brightly and waved to fans who had gathered to catch a glimpse of the star.
Earlier in the day, Hailey had opted for a completely different aesthetic, turning heads in an elegant, strapless figure-hugging white gown while making an appearance at The Nielsen café in Vaucluse.
Advertisement
The outfit swap proved the Rhode founder could master both coastal elegance and high-fashion edge in a single day.
Hailey Bieber made a stylish entrance in Sydney on Thursday as she stepped out to launch her cult beauty brand Rhode at the MECCA Sydney store on George Street
The model, 29, rocked a striking look in an all-black power suit ensemble that hugged her flawless figure and showcased her toned midriff
She wore a tailored black blazer with just one button fastened, creating a chic and powerful silhouette for the exclusive beachside event
Her glossy brunette hair was worn loose around her shoulders, and she completed the look with minimal accessories as she beamed brightly and waved to fans who had gathered to catch a glimpse of the star
Advertisement
Earlier in the day, Hailey had opted for a completely different aesthetic, turning heads in an elegant figure-hugging white gown while visiting The Nielsen café in Vaucluse
The outfit swap proved the Rhode founder could master both coastal elegance and high-fashion edge in a single day
Her sculpted frame and glowing complexion ensured all eyes were firmly on the beauty mogul as she arrived.
Hailey's confident stride and polished styling gave the appearance of a high-fashion runway moment rather than a retail launch.
With her flawless skin and razor-sharp tailoring, she embodied the chic aesthetic that has made Rhode a global obsession.
Advertisement
The wife of Justin Bieber beamed as she waved to fans who had been waiting for hours outside in the hope of seeing her in person.
The brand, known for its viral glazing milk toner, blush and lip tint, officially launched at MECCA on February 12.
For years, Australian fans have struggled to get their hands on the products, often stocking up while travelling to the US or paying inflated prices through third-party sellers.
But fans will no longer have to go through the trouble, with Rhode launching at MECCA and the full collection available to ship directly to homes across Australia and New Zealand via rhodeskin.com.
Advertisement
The wife of Justin Bieber beamed as she waved to fans who had been waiting for hours outside in the hope of seeing her in person
Hailey touched down in Australia earlier this week ahead of Rhode's official launch Down Under, ending a three-year wait for eager Aussie shoppers
Her sculpted frame and glowing complexion ensured all eyes were firmly on the beauty mogul as she arrived
Hailey's confident stride and polished styling gave the appearance of a high-fashion runway moment rather than a retail launch
'We are proud to announce our global expansion to Australia and New Zealand, bringing the world of Rhode to even more places and faces,' Hailey said
Advertisement
With her flawless skin and razor-sharp tailoring, she embodied the chic aesthetic that has made Rhode a global obsession
Are YOU excited to see Hailey Bieber bring Rhode to Australia?
'We are proud to announce our global expansion to Australia and NZ, bringing the world of Rhode to even more places and faces,' Hailey said.
'When launching into the Australian market, we looked for a globally aligned partner... Mecca was that perfect fit.'
Fans have expressed their excitement on social media after waking up to the major news, with one saying: 'Dreams really do come true.'
Advertisement
She serves as the brand's founder, chief creative officer and head of innovation, as well as a strategic advisor to e.l.f. Beauty.
In 2025, Rhode was acquired by e.l.f. Beauty for $1 billion.