Hailey Bieber Shows Off Abs While Launching Rhode

Hailey Bieber stripped down to a tiny bikini on Wednesday during her solo trip to Australia for the launch of her skincare line Rhode.

The model-turned-mogul, 29, took to her Instagram Story to snap a sultry mirror selfie that showed her wearing a yellow bandeau top and low-rise bikini bottoms.

The two-piece put Hailey's killer abs on full display as she stood with her legs crossed and her shoulders back.

In the photo seen by her 55.7 million followers, she appeared makeup-free with her damp brunette hair brushed back off her face.

Hailey's iPhone was aimed at the mirror and she grasped it carefully as not to obscure her Rhode phone case, which famously features a slot for the beauty brand's iconic lip treatments.

The star posed for the swimsuit-clad photo inside her hotel room, which had stunning city views of Sydney.

Hailey Bieber stripped down to a tiny bikini on Wednesday during her solo trip to Australia for the launch of her skincare line Rhode

Hailey did not caption the photo but she did follow-up with images taken during the Rhode launch at Mecca Cosmetica.

For years, fans have been begging Rhode and Hailey to bring the curated line-up of products to Australia and New Zealand.

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Up until now, it's been hard for Aussie shoppers to buy the products, with many stocking up while visiting the United States or paying a fortune to have them shipped via third-party sellers.

But now fans will no longer have to go through the trouble, with Rhode launching at MECCA and the full collection available to ship directly to homes across Australia and New Zealand via rhodeskin.com.

'We are proud to announce our global expansion to Australia and New Zealand, bringing the world of Rhode to even more places and faces,' Hailey said.

'When launching into the Australian market, we looked for a globally aligned partner and Mecca was that perfect fit.'

Fans have expressed their excitement on social media after waking up to the major news, with one saying: 'Dreams really do come true.'

Rhode was founded by Hailey in June 2022 after years of her being a beauty and style icon.

Hailey founded Rhode back in 2022 and it launched in Australia this week after years of Aussie fans begging 

She serves as the brand's founder, chief creative officer and head of innovation, as well as a strategic advisor to e.l.f. Beauty. 

In 2025, Rhode was acquired by e.l.f. Beauty for $1 billion. 

While Wednesday's launch marked a big moment in Hailey's career, she did not have her husband Justin Bieber by her side.

Her and the pop star, 31, have been married since 2018 and share one-year-old son Jack Blues.

Hailey supported Bieber earlier this month when he made his big return to the Grammys after a four-year hiatus.

The singer-songwriter was up for four awards at ceremony for his comeback album SWAG, which was released in July 2025.

While the launch in Australia marked a big moment in Hailey's career, she did not have her husband Justin Bieber by her side; the couple seen on February 1

Before jetting to Australia this week, Hailey partied it up in Santa Clara, California with her BFF Kendall Jenner, 30, at the Super Bowl

He lost all four of his nominations but he made headlines for his underwear-clad performance of his latest track Yukon.

Before jetting to Australia this week, Hailey partied it up in Santa Clara, California with her BFF Kendall Jenner, 30, at the Super Bowl.

She watched the Seattle Seahawks beat the New England Patriots from a VIP box inside Levi's Stadium on Sunday, February 8.

Her and Kendall were joined by Kim Kardashian, 45, and F1 superstar Lewis Hamilton, 41, who are believed to be dating.