Hailey Bieber showed off her taut tummy in a new Instagram post shared with her 55.7 million followers on Saturday.
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The 29-year-old beauty – who just released a SKYLRK collaboration with husband Justin Bieber – posed wearing nothing but a white towel, cut into a mini skirt and bandeau.
Hailey flaunted her midriff as well as her long legs while posing in what appeared to be an Australia hotel room.
She also wrapped her hazelnut-toned hair in a towel while posing in front of a floor-to-ceiling window with a city view.
For the caption, the star used yellow heart and koala bear emojis.
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Earlier this week the entrepreneur launched her Rhode beauty products in Sydney, complete with a pop-up bakery activation.
Hailey Bieber showed off her taut tummy in a new Instagram post shared with her 55.7 million followers on Saturday
'Sydney what can I even SAY?!!? So much fun bringing @rhode to AUS. you guys are sexy n fun,' she gushed in a social media caption afterward.
Three years after its launch, Hailey announced that her skincare range had partnered with e.l.f. Beauty, with the veteran company purchasing it for $1 billion.
'I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally,' she shared with her Instagram followers at the time.
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She added, 'I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand.
'I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.'
She promised consumers, 'This is only the beginning.'
It came shortly after she announced that her Rhode products would be available at Sephora beginning in September.
The launch is said to be the largest in the retailer's history in North America.
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The 29-year-old beauty posed wearing nothing but a white towel, cut into a mini skirt and bandeau
Hailey flaunted her midriff and legs while posing in what appeared to be an Australia hotel room
There was a bikini-clad snapshot included in the carousel post
The stunner also shared images from the Vogue Australia Summer Ball 2026 at Sydney Opera House on Friday night
In a November cover story interview with GQ, Hailey revealed her long-term vision for her company.
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'I always said that I would never sell the company unless it was a billion dollars. I was just like, it’s going to be this or I am not doing it. That was my goal.
'But also, it was not always entirely my goal to sell the company. I thought if the right opportunity came along and the right home for it came along, then I would definitely consider it,' she explained.
She added: 'And I think with E.l.f., all of the boxes that I would want to check to find a home for it, they checked them and then some. But of course when you hear that it’s a real thing and the number is real and that’s a real situation being put in front of you, it’s definitely like, woah. Okay. It is very cool.'
The Biebers, who married in 2018, are parents to 18-month-old son Jack.
They have maintained their son's privacy by not sharing his face with the world, strategically only posting photos that give fans small glimpses of him.
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