Tickets to Taylor Swift’s Sydney shows are reported to have sold out within 82 minutes.
A limited quantity of tickets for Swift’s Sydney leg of her Eras Tour in Australia became available at 10 am AEDT, and drew what is speculated to be millions of eager fans vying for fewer than 100,000 ‘partially-obstructed’ view seats.
Fans experienced a moment of panic as Ticketek’s website initiated the sale at 10 am AEDT, with the site intermittently toggling between two screens.
By 10:25 am AEDT, only single seats were available, and at 11:01 am, it was announced that the February 24 show in Sydney had sold out, followed by the February 23 show minutes later.
By 11:22 am, all tickets were reported to be sold out. Limited tickets for ‘partially-obstructed view’ seats for Swift’s Melbourne shows were slated to go on sale at 4 pm AEDT.
Tickets to Taylor Swift ‘s Sydney shows are reported to have sold out within 82 minutes. Pictured: Taylor Swift
During the sale, it was advised that if your screen transitioned from the ‘Taylor Swift Ticketek Lounge’ to ‘Welcome to Ticketek,’ you needed to click the button labeled ‘Click Here For Taylor Swift Tickets’ to resume your place in the queue.
The announcement yesterday heightened anticipation as a limited number of tickets for Swift’s previously sold-out Australian leg of the Eras Tour were set to go on sale today.
Fans eagerly counted down the seconds until the tickets became available.
Some resourceful fans opted to skip the potentially frustrating Ticketek online lounge experience, choosing instead to try their luck at securing tickets in person.
Fans eagerly counted down the seconds until the tickets became available. Some resourceful fans opted to skip the potentially frustrating Ticketek online lounge experience, choosing instead to try their luck at securing tickets in person
This workaround was initially uncovered during the original sale in June, amid the chaos of website crashes and lengthy virtual queues.
Interestingly, a handful of brick-and-mortar box offices scattered throughout the country offered fans an alternative route to purchase tickets.
Long lines were seen in both Melbourne and Sydney on Friday morning as fans camped out to secure their seats.
Meanwhile, a Melbourne fan shared the extreme lengths they are going to to land tickets in a wild video on TikTok.
The extraordinary video shows a close up of a laptop open to the ticket portal, then the camera zooms out to show numerous laptops and smartphones covering the floor of an entire apartment, all opened to the ticket site.
Fans have gone to drastic lengths to secure tickets to her Australian Eras Tour, with one Melbourne Swiftie setting up several laptops on their apartment floor
It comes as die hard fans have flocked to outsourcing site Airtasker in a bid to hire people to help them purchase a ticket to her concert.
One eager fan has reportedly paid six individuals $100 each to help him secure a ticket, meaning even if he is successful he will be out of pocket an extra $600, reports news.com.au.
A ticket to Swift’s concert can cost as much as $1275, meaning die hard fans could fork out as much as $1875 to see Taylor perform live.
With over one million fans scrambling for an extra 450,000 tickets released to Swift’s Sydney and Melbourne shows, it looks like people need all the help they can get in securing a ticket.
Scalped tickets for the shows skyrocket in price and authorities have cancelled at least 54 illegal ticket listings.
They have been appearing on a multitude of sites, including eBay, Gumtree and Stubhub.
With over one million fans scrambling for an extra 450,000 tickets release to Swift’s Sydney and Melbourne shows, it looks like people need all the help they can get in securing a ticket
In Victoria, selling tickets to major events for more than 10 per cent over the face value is illegal with fines as high as $576,930 for companies who breach the law.
Fines of up to $962 also apply to individuals who breach these conditions.
Taylor announced a third Melbourne show at the MCG on February 18 next year and a fourth Sydney concert at Accor Stadium on February 26 as part of The Eras Tour.
She will become the first artist since Madonna to perform three consecutive concerts at the Melbourne Cricket Ground when she takes the stage in February next year, and the first ever to play a fourth straight show at Sydney’s Accor Stadium.
The new gigs are in addition to the existing Melbourne concerts on February 16, 17 and 18 and Sydney shows on February 23, 24, 25 and 26.