Emily Atack set pulses racing on Wednesday as she posed up a storm in the windows of Agent Provocateur's Soho store, after starring in the lingerie brand's sizzling SS26 Campaign.
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The actress, 36, looked incredible at the Valentine's Day special shoot in a sexy version of the iconic staff uniform dress - famously designed by Vivienne Westwood.
She flaunted her jaw-dropping figure in the pink satin number, which she left unbuttoned daringly low to flash a glimpse of her lacy black bra underneath.
Emily made a sexy arrival at the store in chic shades and a black latex coat with a peplum design and matching belt to showcase her svelte waist.
She ensured all eyes were on her long legs as she leaned against the storefront, before heading inside the glass window display work her angles and blow kisses to passersby.
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Emblazoned on the glass were the words: 'Emily is The Duchess', in reference to the character she played in her eye-popping Agent Provocateur campaign.
Emily Atack set pulses racing on Wednesday as she posed up a storm in the windows of Agent Provocateur's Soho store, after starring in the lingerie brand's sizzling SS26 Campaign
The actress, 36, looked incredible at the Valentine's Day special shoot in a sexy version of the iconic staff uniform dress - famously designed by Vivienne Westwood
Emily made a sexy arrival at the store in chic shades and a black latex coat with a peplum design and matching belt to showcase her svelte waist
The saucy shoot dropped this month, showing Emily looking sensational as she modelled an array of bondage-themed lingerie.
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The campaign, which was shot at Camfield Place, Hertfordshire, saw the Inbetweeners star in a number of saucy poses, and holding a riding crop - in a nod to her role in the adaptation of Jilly Cooper's Rivals.
She plays upwardly mobile character Sarah Stratton in the Disney+ hit and set pulses racing in the first season by going topless in a scene while playing tennis.
And she continued her steamy streak in her collaboration with the lingerie giant, as she slipped into a dominatrix-style PVC ensemble, a sexy maid's outfit and a lacy corset.
On the campaign, Emily said: 'I've always loved Agent Provocateur as a brand, but had no idea there was such an incredible, creative team bringing it all to life...
'From our first lunch meeting to a brilliantly fun afternoon in Soho trying on lingerie to our shoot day at Camfield Place, I not only felt like I was part of that team but also felt entirely happy about trusting the process.
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'From start to finish this has been one of the most special projects I've worked on, and one I feel truly empowered by.'
While creative director Sarah Shotton explained why they had chosen Emily to be the face of their latest campaign, saying: 'I was up North when Rivals came out, with its brilliant cast & costumes, and I just fell in love with all things British, once again SS26 is very late-1980s, it's over the top and really fun, with lots of fabulous prints and fabrics. It's one of my favourite collections in a long time...
She flaunted her jaw-dropping figure in the pink satin number, which she left unbuttoned daringly low to flash a glimpse of her lacy black bra underneath
She ensured all eyes were on her long legs as she leaned against the storefront, before heading inside the glass window display work her angles and blow kisses to passersby
Emblazoned on the glass were the words: 'Emily is The Duchess', in reference to the character she played in her eye-popping Agent Provocateur campaign
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The saucy shoot dropped this month, showing Emily looking sensational as she modelled an array of bondage-themed lingerie
The campaign, which was shot at Camfield Place, Hertfordshire, saw the Inbetweeners star in a number of saucy poses, and holding a riding crop - in a nod to her role in the adaptation of Jilly Cooper's Rivals
'We needed someone bold, British and utterly gorgeous to bring it to life; it could only ever have been Emily or the campaign.'
Agent Provocateur bosses said of the campaign: 'The SS26 campaign brings to life the refined elegance of British aristocratic glamour reimagined through the scandalous, indulgent rhythms of countryside living in the late 1980s...
'The collection itself having grown from Sarah's ongoing love-affair with the "Great North", where she was born, and a Jilly Cooper "bonkbuster" revival - polka dots, florals and PVC a-plenty.'
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It comes after sources revealed that Emily was feeling her sexiest yet and was excited to show off her slender frame - despite her newly slimmer figure sparking rumours she's been using weight loss jabs.
An insider told the Mail: 'Emily has remained tight-lipped on how she has slimmed down, but she feels confident in her post-baby body and is making the most of all the opportunities that come her way.'
They added Emily is used to people being interested in her body and is feeling really confident in her skin so is 'happy to show it off'.
The I'm A Celebrity star became a mother in June 2024 with the birth of son Barney with her scientist fiancé Alistair Garner, 40.
Speaking to Jamie Laing on his Great Company podcast later that year, sge shared: 'There's something quite liberating about having a baby. Your body goes through so much and you genuinely look at your body as a completely different vessel...
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he plays upwardly mobile character Sarah Stratton in the Disney+ hit and set pulses racing in the first season by going topless in a scene while playing tennis (seen)
On the campaign, Emily said: 'I've always loved Agent Provocateur as a brand, but had no idea there was such an incredible, creative team bringing it all to life... '
From our first lunch meeting to a brilliantly fun afternoon in Soho trying on lingerie to our shoot day at Camfield Place, I not only felt like I was part of that team but also felt entirely happy about trusting the process'
'From start to finish this has been one of the most special projects I've worked on, and one I feel truly empowered by'
While creative director Sarah Shotton said: 'We needed someone bold, British and utterly gorgeous to bring it to life; it could only ever have been Emily or the campaign'
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It comes after sources revealed that Emily was feeling her sexiest yet and was excited to show off her slender frame - despite her newly slimmer figure sparking rumours she's been using weight loss jabs
An insider told the Mail: 'Emily has remained tight-lipped on how she has slimmed down, but she feels confident in her post-baby body and is making the most of all the opportunities that come her way'
They added Emily is used to people being interested in her body and is feeling really confident in her skin so is 'happy to show it off'
'Being pregnant and desexualised, looking at your body, you create a human inside you, then you give birth to your child - which by the way is mental - you get home and the first thing people say to you is, when are you going to get back in the gym?'
Emily laughed: 'Are you kidding? I've just created a human, I am exhausted! I've just tried to push a human out of me and had it ripped out of my stomach. The last thing I want to do is go to the gym but the first thing you're expected to do is get back into shape.
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'Where's the congratulations for being a mother? Instead it's when are you going to get the baby weight off... I'm not back at the gym at the minute, I've actually put on more weight since giving birth. I'm just enjoying this bit.'
Emily catapulted to fame in the late Noughties playing schoolgirl Charlotte ‘Big Jugs’ Hinchcliffe in Channel 4 coming-of-age comedy The Inbetweeners, which involved her wearing a low-cut white blouse and being fawned over by her male peers.
She previously insisted that ‘Charlotte’ was not supposed to be a sex symbol – and only became one because ‘the world is full of perverts’.
In an interview last year, Emily, who is the daughter of comic Kate Robbins, said: ‘They see the blonde hair, the school uniform and they go “Oh wow, seductive, what a seductive role”, but I was just a schoolgirl playing a schoolgirl.’
A source close to the star said: ‘You can’t blame her for wanting to grow up and rid herself of that – Charlotte “Big Jugs” is no more. She was lusted after in a pretty disgusting way, she was a teenager back then, as was her character...
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'But the whole sex symbol thing has stuck with her until now.’