Dame Joan Collins looked as glamorous as ever as she was supported by her husband Percy Gibson at her memoir launch on Thursday.
The legendary actress, 90, celebrated the release of her unflinching and revealing book, Behind The Shoulder Pads, with a host of celebrity pals.
Attending the event at private members’ club Apollo’s Muse in London, Joan posed for some fun photos with her new memoir.
In her typical Old Hollywood fashion, she opted for a chic black dress with a embroidered jacket, complete with shoulder pads.
Joan accessorised with a pair of chandelier earrings, glitzy bangles and a matching necklace.
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 2 Dame Joan Collins, 90, looked as glamorous as ever as she was supported by her husband Percy Gibson at her memoir launch on Thursday](https://i.dailymail.co.uk/1s/2023/09/22/11/75723249-12548857-image-a-59_1695378278779.jpg)
Dame Joan Collins, 90, looked as glamorous as ever as she was supported by her husband Percy Gibson at her memoir launch on Thursday
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 4 Fun: The legendary actress celebrated the release of her unflinching and revealing book, Behind The Shoulder Pads, with a host of celebrity pals](https://i.dailymail.co.uk/1s/2023/09/22/11/75723289-12548857-image-m-61_1695378294181.jpg)
Fun: The legendary actress celebrated the release of her unflinching and revealing book, Behind The Shoulder Pads, with a host of celebrity pals
Percy, 58, looked smart in a navy satin twill suit with a white shirt and black patent shoes.
Elizabeth Hurley looked stunning as she attended her pal Joan’s book launch with her son Damian, 21.
The model, 58, cut a stylish figure in a floral fitted dress with plunging neckline that showed off her ample cleavage.
Following in his mother’s footsteps, the young model looked fashionable in snaps as he smouldered for the camera.
Damian wowed in blue jumper with an embroidered woman’s face on the front and a pair of tight black leather trousers.
The star made a statement with his outfit which he paired with some black leather boots.
Meanwhile his mum donned some shiny gold heels and a black and gold belt to accessorise the look.
The pair were in attendance at the event to support Joan who was launching her new book Behind The Shoulder Pads.
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 6 Party: In her typical Old Hollywood fashion, she opted for a chic black dress with a embroidered jacket, complete with shoulder pads](https://i.dailymail.co.uk/1s/2023/09/22/11/75723285-12548857-image-a-62_1695380015241.jpg)
Party: In her typical Old Hollywood fashion, she opted for a chic black dress with a embroidered jacket, complete with shoulder pads
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 8 Glam: Joan accessorised with a pair of chandelier earrings, glitzy bangles and a matching necklace](https://i.dailymail.co.uk/1s/2023/09/22/11/75723287-12548857-image-a-63_1695380020453.jpg)
Glam: Joan accessorised with a pair of chandelier earrings, glitzy bangles and a matching necklace
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 10 Elegant: The star added a pair of mesh gloves and opted for a signature slick of pink lipstick](https://i.dailymail.co.uk/1s/2023/09/22/11/75723253-12548857-image-a-69_1695380200495.jpg)
Elegant: The star added a pair of mesh gloves and opted for a signature slick of pink lipstick
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 12 Adoring: Elizabeth Hurley looked stunning as she attended her pal Joan 's book launch with her son Damian, 21](https://i.dailymail.co.uk/1s/2023/09/22/01/75710175-12547421-Adoring_Elizabeth_Hurley_58_looked_lovingly_at_her_son_Damian_20-a-1_1695343633588.jpg)
Adoring: Elizabeth Hurley looked stunning as she attended her pal Joan ‘s book launch with her son Damian, 21
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 14 Success: The pair were in attendance at the event to support Joan as she launched her new book](https://i.dailymail.co.uk/1s/2023/09/22/01/75710181-12547421-image-a-63_1695340960208.jpg)
Success: The pair were in attendance at the event to support Joan as she launched her new book
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 16 Gorgeous: The model cut a stylish figure in a floral fitted dress with plunging neckline as she showed off her ample cleavage](https://i.dailymail.co.uk/1s/2023/09/22/01/75710173-12547421-image-a-70_1695341499041.jpg)
Gorgeous: The model cut a stylish figure in a floral fitted dress with plunging neckline as she showed off her ample cleavage
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 18 Fashion: Damian wowed in a blue jumper with an embroidered woman's face on the front and a pair of tight black leather trousers](https://i.dailymail.co.uk/1s/2023/09/22/01/75710185-12547421-image-a-65_1695341466181.jpg)
Fashion: Damian wowed in a blue jumper with an embroidered woman’s face on the front and a pair of tight black leather trousers
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 20 Dream team: The three stars looked the picture of glam as they posed together in snaps](https://i.dailymail.co.uk/1s/2023/09/22/01/75710187-12547421-image-a-64_1695341460025.jpg)
Dream team: The three stars looked the picture of glam as they posed together in snaps
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 22 Stunning: Elizabeth donned some shiny gold heels and a black and gold belt to accessorise the look](https://i.dailymail.co.uk/1s/2023/09/22/01/75710179-12547421-image-a-68_1695341488961.jpg)
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 24 Incredible: The 58-year-old showed off her flawless beauty in snaps](https://i.dailymail.co.uk/1s/2023/09/22/01/75710177-12547421-image-a-67_1695341488913.jpg)
Stunning: Elizabeth donned some shiny gold heels and a black and gold belt to accessorise the look
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 26 Amazing: Dressed in a black off the shoulder dress, the 90-year-old looked sensational for the event](https://i.dailymail.co.uk/1s/2023/09/22/11/75710183-12548857-Amazing_Dressed_in_a_black_off_the_shoulder_dress_the_90_year_ol-a-64_1695380106660.jpg)
Amazing: Dressed in a black off the shoulder dress, the 90-year-old looked sensational for the event
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 28 Supportive: Damian beamed as he left the event holding two copies of Joan's book which he held up enthusiastically](https://i.dailymail.co.uk/1s/2023/09/22/01/75710167-12547421-image-a-71_1695341511656.jpg)
Supportive: Damian beamed as he left the event holding two copies of Joan’s book which he held up enthusiastically
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 30 Siblings: Joan's brother Bill was also at the event](https://i.dailymail.co.uk/1s/2023/09/22/11/75723265-12548857-image-a-67_1695380154277.jpg)
Siblings: Joan’s brother Bill was also at the event
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 32 Family: The duo joined Percy for a photo together](https://i.dailymail.co.uk/1s/2023/09/22/11/75723267-12548857-image-a-70_1695380309680.jpg)
Family: The duo joined Percy for a photo together
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 34 In demand: Earlier this week Joan took to her Instagram as she shared a clip amongst piles of copies of her book as she signed each one personally](https://i.dailymail.co.uk/1s/2023/09/22/11/75711385-12548857-In_demand_Earlier_this_week_Joan_took_to_her_Instagram_as_she_sh-a-65_1695380115478.jpg)
In demand: Earlier this week Joan took to her Instagram as she shared a clip amongst piles of copies of her book as she signed each one personally
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 36 All smiles: Christopher Biggins was also in attendance at the party](https://i.dailymail.co.uk/1s/2023/09/22/11/75723281-12548857-image-a-68_1695380167208.jpg)
All smiles: Christopher Biggins was also in attendance at the party
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 38 Drizzle: Arriving at the event Joan was shielded from the rain my a member of staff](https://i.dailymail.co.uk/1s/2023/09/22/11/75723247-12548857-image-a-66_1695380145839.jpg)
Drizzle: Arriving at the event Joan was shielded from the rain my a member of staff
Taking readers on a journey from her early years as a young star in the golden era of Hollywood to the glamorous life of the Oscars in LA, the book charts Joan’s most memorable moments from her life.
Earlier this week Joan took to her Instagram as she shared a clip amongst piles of copies of her book as she signed each one personally.
‘There it is, my signature,’ said the star as she pointed at the inking on the page, ‘which you will get if you buy the book.’
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 40 Dapper: David Downton looked smart in a velvet blazer and loose fitting trousers](https://i.dailymail.co.uk/1s/2023/09/22/12/75723259-12548857-image-a-73_1695380496494.jpg)
Dapper: David Downton looked smart in a velvet blazer and loose fitting trousers
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 42 Friends: Celia Walden (L) and Gabriela Peacock (R) put on chic displays at the launch](https://i.dailymail.co.uk/1s/2023/09/22/11/75723273-12548857-image-a-71_1695380392590.jpg)
Friends: Celia Walden (L) and Gabriela Peacock (R) put on chic displays at the launch
![Dame Joan Collins Shines at Age 90 with Husband Percy Gibson and Celebrity Friends at Her Memoir Launch 44 Bash: Steve Simon and Blaine Trump also posed for a photo with Joan](https://i.dailymail.co.uk/1s/2023/09/22/11/75723269-12548857-image-a-72_1695380397196.jpg)
Bash: Steve Simon and Blaine Trump also posed for a photo with Joan