I’m A Celebrity… Get Me Out of Here! has been hit with a complaint by RSPCA bosses over the use of live animals on the show.
The animal welfare charity has called for viewers to complain to Ofcom in a bid to stop the use of such creatures.
Organisers of a new campaign claim animals have been ‘dropped, thrown, handled roughly, chased and crushed’ since the programme first aired in 2002.
They said: ‘With our previous calls for change ignored, we’re more concerned than ever about the use of live animals on the show and the example it sets for viewers.
‘The show’s messaging and the potential to prompt people to try and copy the ‘bushtucker trials’ at home for entertainment is also worrying.

Controversial: I’m A Celebrity… Get Me Out of Here! has been hit with a complaint by RSPCA bosses over the use of live animals on the show

Action: . The animal welfare charity has called for viewers to complain to Ofcom in a bid to stop the use of such creatures
‘We feel that deliberately portraying certain species as nasty or frightening or as objects that can be used purely for entertainment rather than sentient, living creatures sends out totally the wrong message.
‘While we understand that I’m a Celeb is a popular form of entertainment, we’re only asking producers to stop using living creatures in this capacity.’
However, I’m A Celebrity bosses insist they comply with all rules and regulations around the use of animals.
An ITV spokesperson told MailOnline: ‘We are always fully transparent about our protocols and we have a very strict environmental plan in place on the show.
‘As a production, we comply with all regional and national laws concerning the use of insects, animals and reptiles.
‘Welfare and safety is always the primary priority on any of our programmes, and at any Bushtucker trial that features animals, we have qualified and experienced animal handlers on site at all times.
‘We inform the RSPCA NSW of all of our activities on the show and they have an open invitation to attend the site at any time.
‘We cannot stress enough that we have rigorous protocols in place to ensure that animals are handled safely at all times, before, during and after any filming has taken place, in compliance with all regional and national laws.’

Animals: Organisers of a new campaign claim animals have been ‘dropped, thrown, handled roughly, chased and crushed’ since the programme first aired in 2002.

Above board: I’m A Celebrity bosses insist they comply with all rules and regulations around the use of animals
During the launch episode of this series, six of the campmates interacted with live animals such as snakes and bugs as they were forced to put their hands near the creatures or have them poured over their bodies during different trials.
In the second episode on Monday, Nella Rose and Nigel Farage were seen eating various animal body parts in a gruesome Bushtucker Trial.
Last year, the show received a record number of complaints over the use of live animals in its Bushtucker Trials.
The RSPCA received 17,000 complaints from viewers over animals being used in the challenges.
The series of the show has seen reptiles, spiders, eels and a variety of other critters used for the trials.

Creepy crawlies: During the launch episode of this series, six of the campmates interacted with live animals such as snakes and bugs

Complaints: Last year, the show received a record number of complaints over the use of live animals in its Bushtucker Trials
The celebrities competed in the challenges to win food for the camp.
The show has used animals in its trials since its first series back in 2002 but many viewers are unhappy with it.
Celebrities have often had to eat animal parts during some of the trials with Katie Price and Kim Woodburn memorably chowing down on fish eyes, cockroaches and a kangaroo testicle in the 2009 series.
In 2021 the show reportedly saw more than 13,000 complaints over the use of animals with the RSPCA saying they are ‘concerned’ with the way I’m A Celebrity ‘portrays’ animals.