Christina Aguilera posed in a sultry new video as she launched her new lubricant and advertised a hotline where fans can win a chat with her.
The 43-year-old pop star tantalizingly unveiled a water-based lubricant called Pillow Talk via her sexual wellness brand Playground.
In celebration of her new product, she has also set up a phone line where callers can ‘have an open conversation about owning our sexuality.’
She plugged the enterprise with a saucy Instagram video that instantly brought back memories of a phone sex commercial from the 1990s.
Bathed in red light, Christina modeled a skimpy outfit and struck a string of pinup poses, licking her lips and speaking in a suggestively breathy voice.
Christina Aguilera posed in a sultry new video as she launched her new sexual lubricant and advertised a hotline where fans can win a chat with her
She wore her hair in a retro platinum blonde do, emphasizing her luscious lips with makeup to heighten the video’s allure.
The ad began with Christina sprawled across a sofa, reaching down to answer a landline made to resemble a shiny pair of lips.
‘You know what we want, ladies – more intimate moments, more connection,’ she said. ‘It’s time to open the conversation, own our sexuality and get rid of shame.’
She cooed to her fans: ‘It doesn’t need to be a secret. Communication is the key to fulfilling your greatest fantasies, so call the Playground Pillow Talk Hotline to hear fun and easy ways to talk dirty. What are you waiting for? Call now!’
A line of text blared across the screen, encouraging adult viewers to call 1-888-PLY-GRND and assuring them that the conversations were free of charge.
Christina herself is said to have designed the scent of the new lubricant, which combines the aroma of fresh cream and wild roses.
The Dirrty songstress, who co-founded Playground in 2022, recently remarked that she wanted her brand to be a ‘safe space’ for women.
Her view was that the sexual wellness industry was dominated by products ‘made and packaged towards men, or for men and “their women.”‘
The 43-year-old pop star tantalizingly unveiled a water-based lubricant called Pillow Talk via her sexual wellness brand Playground
In celebration of her new product, she has also set up a phone line where callers can ‘have an open conversation about owning our sexuality’
She plugged the enterprise with a saucy Instagram video that instantly brought back memories of a phone sex commercial from the 1990s
Bathed in red light, Christina modeled a skimpy outfit and struck a string of pinup poses, licking her lips and speaking in a suggestively breathy voice
She wore her hair in a retro chic platinum blonde do, emphasizing her full lips with makeup to heighten the video’s raunchy allure
The ad began with Christina sprawled across a sofa, reaching down to answer a landline made to resemble a shiny pair of lips
‘You know what we want, ladies – more intimate moments, more connection,’ she said: ‘It’s time to open the conversation, own our sexuality and get rid of shame’
Christina reflected that her latest business endeavor ‘has been a very comfortable and natural space for me to enter’ inasmuch as sexuality ‘has been such a big part of my life, my world, my music’ over the years.
The Burlesque star has also ‘firsthand’ knowledge of ‘double standards’ because she is a woman, she said in a recent interview with ADWEEK.
She recalled being ‘shamed for being open, for expressing myself sexually and trying to own my body, and for trying to empower other women. People are afraid of that.’
Christina hopes that her nine-year-old daughter Summer Rain, whom she shares with her guitarist fiancé Matthew Rutler, will be able to ‘to grow up not feeling any shame or stigma and feel comfortable as a woman.’
Her goal is also for her 15-year-old son Max, whom she had with her ex-husband Jordan Bratman, ‘to understand and appreciate women’s struggles and what they go through, and to feel part of the conversation as well.’
