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has been revealed as the new face of FRASERS in a 'nostalgic' partnership for the presenter.
The 100-piece collection, which launches on 9th March, features an array of wardrobe staples from brands such as Barbour, Ralph Lauren and Charlotte Tilbury.
But partnering with FRASERS is more than a style choice for Cat - as the department store brings back childhood nostalgic for the star and memories of spending quality time with her mother.
Cat, 49, told Woman & Home: 'My mum and I would go shopping (on a weekend) - and we would always end up in FRASERS, because there's something for everyone.'
She added: 'It's kind of a celebration of where I am in my life, and I just like the feeling of it.
'It started right from where I was a little girl with my mum, and then it just kind of travels through my life a little bit, and it's still going.'
Cat Deeley has been revealed as the new face of FRASERS in a 'nostalgic' partnership for the presenter
The 100-piece collection, which launches on Monday, features an array of wardrobe staples from brands such as Barbour, Ralph Lauren and Charlotte Tilbury
Cat recalled when she was around eight years old she used to head to FRASERS with her mother and have a look at the beauty and fragrance counters - reflecting on how 'bouji' she felt when she got to try a spritz of perfume.
The nostalgic days would often end with a stop in past the cafe where she would split a pastry with her mother.
Sharing the collaboration on Instagram this week, FRASERS wrote: 'The news is out - FRASERS Spring campaign is live with TV presenter Cat Deeley at the helm.
'As part of this collaboration, Cat has hand selected a 100-piece edit spanning womenswear, footwear, accessories, kids, home and beauty.
'Featuring iconic wardrobe staples from household names such as @barbour @ralphlauren @coach @tommyhilfiger and @charlottetilbury, the curated spring edit reflects Cat’s signature style and timeless British aesthetic.
'Available to buy in-store and online at FRASERS on Monday, March 9.'
It comes after Cat admitted to a major blunder as she returned to the daytime show after a mysterious absence.
She was away from the programme for a number of episodes last week, with and stepping in to cover for her.
But partnering with FRASERS is more than a style choice for Cat - as the department store brings back childhood nostalgic for the star and memories of spending quality time with her mother
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Cat, 49, told Woman & Home : 'My mum and I would go shopping (on a weekend) - and we would always end up in FRASERS, because there's something for everyone'
Cat recalled when she was around eight years old she used to head to FRASERS with her mother and have a look at the beauty and fragrance counters
Sharing the collaboration on Instagram this week, FRASERS wrote: 'The news is out - FRASERS Spring campaign is live with TV presenter Cat Deeley at the helm'
She was back alongside today (March 2), but soon confessed to an off-camera mishap before the show went live on air.
Ben, 51, began by saying: 'She's back and you know what she's already done?'
To which Cat replied: 'Oh, go on then, tell them,' before Ben proceeded to reveal that Cat had sat on an iPad - 'blowing the budget' for the show.
Cat said she had 'wrecked' the device, explaining: 'I was putting my shoe on and I thought, "You know what, I need to sit down, [or] I'm gonna fall on my face and lose my teeth".'
She added: 'And so I sat on it and it just went [cracking noise]. So I've blown the budget already, my butt.'
Cat Deeley's 100-piece edit with FRASERS launches on Monday 9th March
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