Block Sisters Ready to Cash In on Skincare

The Block stars Alisa Fraser and Lysandra Fraser are hoping to pocket millions by selling off their hugely successful skincare and cleaning brand al.ive. 

The Adelaide-based interior designers, who are identical twins, shot to fame after winning The Block: Sky High in 2013, before establishing their own design studio a year later. 

In 2020, they branched out into products by launching al.ive body and al.ive skin, focusing on premium personal care and home essentials.

According to The Australian Financial Review, the sisters have tapped boutique advisory firm Lempriere Wells to run the sale. 

Insiders say the business is pulling in about $30 million in revenue, with about half the sales coming from online and the rest through wholesale deals with retailers such as Myer. 

The Frasers are reportedly hoping to land at least $25 million from the sale, and ASIC records show they currently split the Adelaide-based business 50/50

Alisa and Lysandra launched al.ive in the midst of the Covid-19 pandemic, with the rise of online shopping during lockdowns playing a key part in the brand's initial growth.  

Alisa and Lysandra , revealing the brand had made $70,000 in sales within its first month. 

'It has worked well for us because e-commerce in general has picked up and we are finding a lot of demand from boutique online stores,' they said in the 2020 interview. 

The pair explained that the idea for al.ive came to them after completing a renovation project.

'We were sitting on the beach just after we'd finished styling our Albert Park renovation project and we were reflecting on how difficult it had been to find unique hand and body products that complement the aesthetic of our home, but also provide a natural, non-toxic formulation,' Alisa said.

'We considered partnering with other brands to have a role in designing a product, but then we realised we could dream bigger... we could build our own brand.'

The pair developed a vision of exactly what they wanted their products to look like and how they were going to bring them into fruition.

'We knew what we wanted and it had to be perfect, which did come at a bit of a cost both emotionally and financially,' Lysandra admitted.