has turned fame into a money-making machine, revealing just how much she rakes in from social media brand deals alone.
Showbiz
Bethenny Frankels Shocking Annual Brand Deal Earnings
Bethenny Frankel has turned reality TV fame into a money-making machine, revealing just how much she rakes in from social media brand deals alone. The 55-year-o...
Advertisement
The 55-year-old star built her fortune with a savvy mix of entrepreneurship and television, launching the Skinnygirl lifestyle brand while dominating Bravo's The Real Housewives of .
After debuting the low-calorie pre-packaged margarita Skinnygirl in 2009, the cocktail took off so fast that Beam Global snapped it up in 2011 for a reported $120 million.
Frankel kept the rights to the Skinnygirl name, transforming it into a global empire spanning shapewear, apparel and cookware, while also scoring big with early investments in companies like Cameo and lucrative real estate flips.
Advertisement
Just when fans thought they’d seen it all, Frankel - reportedly worth $80 million - revealed on Tuesday’s Aspire with Emma Grede podcast the staggering money she earns from her influencer contracts.
‘It’s tens of millions of dollars,’ Frankel admitted. ‘[This is] not including my other businesses, my real estate, my licensing. We’re talking, like, $20-plus million.'
Bethenny Frankel revealed on Tuesday’s Aspire with Emma Grede podcast the staggering money she earns from her influencer contracts
‘It’s tens of millions of dollars,’ Frankel admitted, saying, ‘[This is] not including my other businesses, my real estate, my licensing. We’re talking, like, $20-plus million'
Advertisement
‘I’m not that comfortable with it just because it’ll make people mad at me… I believe that people shouldn’t work for free,’ she said.
She continued, ‘Interns, I pay. I don’t believe in anybody working for free, and if you’re moving product and you’re affecting an outcome, honestly, then I believe you should be compensated. So, I don’t feel guilty about it.’
After debuting the low-calorie pre-packaged margarita Skinnygirl in 2009, the cocktail took off so fast that Beam Global snapped it up in 2011 for a reported $100–120 million
'Each individual win is a success, and you develop a lot of trust with those close to you, but you also develop a thick skin. You realize that you can do something unpopular, and it won’t be the ruination of you… one good or bad decision won’t define you.
'It’s the layering and texturing of institutional knowledge that you pick-up along the way that helps you moving forward.’
She also reflected on her start in the liquor world: ‘I didn’t know anything about the liquor business when I got started. I didn’t know I would be the first woman to create a low-calorie margarita. I didn’t know I was creating a new ready-to-drink category (which you see everywhere today with sub-100-calorie ready to drink).
'I didn’t know that you didn’t do signings at liquor stores. I didn’t know that wasn’t a thing! Ignorance - as they say - was bliss.'
Advertisement
Advertisement