Ashley James Rocks Lingerie Campaign at 39!

 showcased her amazing figure in sexy lace lingerie and colourful bikinis as she modelled for a 'bad ass' new photoshoot for Pour Moi on Wednesday.

The This Morning star, 39, said she finally feels 'confident' in her own body after 'chasing perfection' for years which made her 'unhappy'. 

Ashley gushed that she is proud to have been asked to strip off for the campaign at age 39 as she insisted 'you don't have to be a size zero to be successful'. 

Speaking exclusively to Daily Mail, the mother-of-two said: 'I felt pretty bad ass getting a lingerie campaign at 39.

'In my 20's I was constantly feeling like I was trying to chase perfection which was actually making me more unhappy in the real world.

'The more I focused on shrinking myself the less confident I became because I was chasing an idea of perfection. 

'I want to show society that there is another way and that confidence does come in different shapes and sizes. I think that's why I feel so aligned with this specific campaign and I want to show that you don't have to be a size zero to be successful.'

Ashley added: 'There isn't just one type of body and you can spend your whole life wishing you had a different body, but ultimately your body is your body and you should focus on things that we can control like having a banging lingerie set or nourishing your body'. 

Ashley looked nothing short of sensational during the photoshoot as she slipped into a stylish pink lace lingerie set. 

The former Made In Chelsea star added a coordinated pink blazer and towering black heels as she posed up a storm in the £30 bra and matching £14 underwear. 

In another ensemble, Ashley sizzled in a green bikini before modelling a colourful £56 patterned halterneck two-piece.

The ITV star, who shares two children Alfie, five, and Ada, three, with her partner, Tommy Andrews, also rocked a £66 brown bikini and a coordinated £59 swimsuit.

Previously as she said, 'I have more confidence in my body now than I ever did before.'

The TV personality enjoyed a lavish getaway to Dubai earlier this year and showcased her unfiltered figure in a halterneck two-piece and matching bottoms as she sat on a sun lounger.

She hit back at 'SkinnyTok' as she proudly walked around the luxury five-star Atlantis The Palm hotel in the black bikini.

The mother-of-two looked incredible in the swimwear as she turned around to show her body from front to back.

The This Morning star told fans that 'happiness and confidence' doesn't come from being the 'smallest version of yourself', as she penned over the clip, 'Bikini body ready because I have a bikini and a body.'

Addressing the rise in weight loss content on social media and fat jabs such as Mounjaro and Wegovy, she captioned the post: 'This isn’t just SkinnyTok.